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How many touches does your cold email cadence usually have?
How many touches does your cold email cadence usually have?
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13
around 4 email touches, for a total of 15 touches over different channels, over the course of two weeks.
Yes!
10+ some of my most successful ones have been 20+
Just email? or combined with other touches?
Def combined, including LI outreach + LI posting (1 per week min).
This usually depends on the persona. Someone in the sales department is more inclined to answer relevant emails than, say, someone in IT. If a sales leader hasn't opened my first or second email, he most certainly isn't going to open the 3rd or 4th.
Great topic! here is another post the talks about this! (Not trying to say this post is a repost, just thought you would like to check it out)
https://bravado.co/war-room/posts/how-long-is-your-cadence
https://bravado.co/war-room/posts/how-long-is-your-cadence
Actually didn't notice! I will go show some love now!
The more the better - I think salesloft did a study and it's about 14-15 touch points before a convert - probably even higher due to WFH and COVID.
I try and keep mine to around 7-10, surprisingly get people during the final few steps so that's why I keep it that long. Still find the majority of responses around steps 1-3.
10+ some of my most successful ones have been 20+
I try and keep mine to around 7-10, surprisingly get people during the final few steps so that's why I keep it that long. Still find the majority of responses around steps 1-3.
I would go with 4-5.
I would go with quick and concise, 3-4.
Around 5 touches should be enough to deliver the message and determine if there's any interest
Interesting. How many days/weeks/months are suggested to send those multiple touches?
10+ some of my most successful ones have been 20+
Oddly enough, Thursday/Friday for cuz I'm trying to push things across before people delay things by the weekend.
Oddly enough, Thursday/Friday for cuz I'm trying to push things across before people delay things by the weekend.
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