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How Much Training For BDRs?

How much training would you have BDRs do? We have about 2 weeks initially, but I think that ongoing training would help a lot. How much time per week is a good amount to have them focus on BD/sales/product training?

How much time per week for BDR training?
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๐ŸŽˆ Mentorship
๐ŸฅŽ Training
๐Ÿงข Sales Management
8
drendo
Politicker
+8
Enterprise Account Executive
2+ hours. My first job as a BDR there was 30m every week on a Thursday afternoon for someone (anyone!) from the company would lead a meeting with the full team of BDRs.ย 

It was completely up to that person what they did with that 30m, but we all looked forward to them. Ones of note:ย 

1) The head of marketing for the region who just asked us what we do all day with the work her team to, and when we went into detail with her she couldn't believe how little we were getting out of her team's work so scheduled extra time to go through it and totally changed the analytics behind the data we saw on SF

2) super high achieving AE who just talked us through how he would qualify a deal. We all basically took transcripts of his conversation and all learned so much more about discovery

3) AVP for Europe sat down and talked us through his watch collection, framed as a lesson in understanding customer value

4) one of the evangelists went into minute detail about a deal our company had just won and why we won it. Aside from it being a bloody good story to just listen to, it was a great case study that we all used going forwards in cold calls/mails

Helped us all realise where/how we support the org, and who can help us in any situation. Also made the org respect us back.ย 
Rallier
Politicker
+9
Account Executive
I'd focus on a specific topic each week. Super long trainings that try to cover everything are ineffective in my opinion
thesalesdocrx
Valued Contributor
+5
SDR Manager
Depends on what you're selling and how much scoping is required
CuriousFox
WR Officer
+11
Needer of Life Alert
Breaking it down to smaller increments will help them retain info instead of feeling like they've been hit in the face with a firehose.ย 
BlueJays2591
Politicker
+6
Business Development Manager
Exactly. i think they're drinking through a fire hose during the initial 2 week training so retention is a concern of mine. i want to do ongoing training for 4-6 months to help them retain the info and be prepared to become an AE/VE/or whatever else they want to do. currently i don't think they are set up very well with our current training.ย 
SalesPharaoh
Politicker
+8
AM BDR
2 hours total like say 30 min explaining a product, then like shadowing...then you have like end of week debrief to listen to the new BDR on what he faced and get his feedback...
BlueJays2591
Politicker
+6
Business Development Manager
a weekly feedback session isn't something i thought of. i think this is a great idea. thanks!
SalesPharaoh
Politicker
+8
AM BDR
I got you
Bittersweet0326
Politicker
+5
Digital Business Associate
Train on a topic, then move to putting that into practice on the floor. New topic, floor time and keep the loop going until they are where they need to be. Overall training itself really shouldn't be lengthy. I don't know if there is a definite time frame to go by. The longer people sit and try to absorb in one duration the more shit get's missed.
stanrym
Valued Contributor
+5
CEO
I'd say more than 2 hours a week. but more on the job training rather than boring powerpoint
BlueJays2591
Politicker
+6
Business Development Manager
that's my thought. I'm trying to have practical training such as cold call objection training.ย 
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