How often do you follow up with, and what data do you provide to accounts that churned

Have a few accounts inherited from previous AE's that churned within the first 2 weeks of taking over. Providing them market and competitor insights to help win back. Whats a good time frame for follow ups each Q and what type of data has anyone seen been successful with a win back?

๐Ÿ‘‘ Sales Strategy
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3
CuriousFox
WR Officer
2
Senior Account Executive
Have the conversation when you call to introduce yourself as the new rep. Then make a plan based on their comments.ย 
poweredbycaffeine
WR Lieutenant
0
โ˜•๏ธ
Do you know why they churned? Starting there and having a frank conversation about what your firm will need to do to get them back (if you even can) is likely to reveal more about your tailored engagement strategy than if you were to just start firing torpedoes out every quarter with no specific strategy.
BigFudge
Good Citizen
1
Senior Account Executive - Enterprise
Boiled down to dollar spent and not getting the return, also new POC.ย  This is good advice. I will come up with more strategic reports to show value MoM and QoQ to help re-engage.ย  Right now the industry we are in is just seeing some tight competition.
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