1nbatopshotfan

Sales

How often do you mention your product name?

Hi,

In demos or presentations, how often do you find yourself saying the product name? I almost never say it, because the name of our product is kind of irrelevant, in my opinion. What the company is buying “data analytics” or “natural language processing” gets mentioned way more often. Am I making a small error by not defining our product better in demos and presentations?

How often do you mention a product name in a demo/presentation?

Attached poll

0-1 times per 30 minutes 2-4 times per 30 minutes More

*Voting in this poll no longer yields commission.

👑 Sales Strategy

☁️ Software Tech

📣 Demos

11 comments

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CoorsKing

WR Officer

Retired King of the Coors Knights

So there was a study once that said you need to see/hear a product name 5-8 times to remember it and apply the name to what you saw. I’m not that detailed, but I definitely will say “<company> enables you to do…” rather than just saying “we enable you to”. The product name is generic (it’s SaaS)

CuriousFox

WR Officer

🦊

Good point. I do say the company name throughout the presentation, but only mention the product name a few times.

NoSuperhero

Politicker

BDR LEAD

I thought it all wrong hahah, I was trying to not have an egotistical approach, you know how most people like to hear about themselves more than hearing about other people's problems. But I can see how repeating so it can stick in their heads would make them remember at least the business they saw the presentation from.

FlintIronstag

Notorious Answer

Chief Marketing Officer

Whatever’s natural after you lead with it. It’s like using their name, whatever is a natural flowing statement. Don’t force it.

FeedTheKids

Politicker

Solutions Consultant

I agree.... Probably mention the name a handful of times on a demo but all through natural flow of conversation.

FlintIronstag

Notorious Answer

Chief Marketing Officer

I can always tell when they are trying too hard and say my name too many times. Gotta dial it back 10%.

CuriousFox

WR Officer

🦊

Software I mention more. Hardware it's once in the beginning and once in the end.

rubberducky

Politicker

SAE

Why is that?

CuriousFox

WR Officer

🦊

Since I sell many products I think it's more important to mention my company's name more throughout the presentation.

ragnarlothbrok

Politicker

Key account manager

as we make bespoke solutions for customer, our products often do not have a product name. if they do its often determine by function of the part

Annonny

Big Shot

Account Executive

I say it a lot like 80 times a day lol

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1nbatopshotfan

How often do you mention your product name?

How often do you mention a product name in a demo/presentation?

11 comments

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