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How often do you scrub your contacts in your CRM?

Asking for a friend.

๐Ÿ”Ž Prospecting
๐Ÿ‘‘ Sales Strategy
๐Ÿ“ฌ WR Feedback
10
paddy
Arsonist
+9
Account Executive
The only thing I know how to scrub is my ballsack.
WCK
Politicker
+8
Padre de Tequila
You've been on a roll today
paddy
Arsonist
+9
Account Executive
I'm just getting warmed up.
Tres
Politicker
+6
Account Executive
If I see a change in a contact I try to make it right away (aka if they left the company or joined a new one) but other than that maybe only a couple times a year I look through and make sure they are still valid
MaoMao
Fire Starter
+2
SDR
scrub as in finding out what contacts are still relevant like still work at the company, good email, stuff like that.

braintank
Politicker
+6
Enterprise Account Executive
I do it ad hoc, but never devoted a block of time to it. That's a non-revenue generating activity.
braintank
Politicker
+6
Enterprise Account Executive
Scrub meaning... Delete them? Update phone numbers?
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
What do you mean by "scrub"? Maintain data accuracy?
AinslieStreet
Politicker
+5
Sales Consultant
Scrub? Like get rid of them?ย 

... Never? Should I be doing this? It seems counterintruitive.ย 

I will say that I now keep an excel sheet of emails for my accounts. I spent the last year building Salesforce from scratch only to be laid off and instantly locked out of it.ย 

That won't happen to me again.
Telehealth_2the_Moon
Notable Contributor
+12
Director of Business Development
Can't say I've done it much, but everyone downstream from sales uses the CRM as well so don't tend to clean up much if it closes.
takapuna
Opinionated
+2
Account Executive
Our org goes into in Zoom and downloads every contact for the company. I always throw down some "addy" and say I'm going to clean shit up. 10 min later not even addy can get me through the disaster created in the CRM
TheFemaleWolf
Opinionated
+3
Director of Sales
As an individual contributor I purged about once a quarter
Justatitle
Politicker
+7
Senior AE
Some platforms will do it automatically if theres an updated contact, on active opps I do it all the time on the ones without active opps the honest answer is rarely.
Beans
Politicker
+5
Account Executive
Not often enough.

Dirty data in SF is a constant thorn in my side and sales ops is always "on it" but nothing is ever cleaned other than on an account by account or contact by contact basis...
3
CRM migration nightmares
Discussion
8
6
How do you use your CRM?
Discussion
11
7
(Sigh).... The CRM has its uses ...
Discussion
7
Opinion on the CRM?
+47
RollOverBeethoven , ย  Kinonez , ย  hauru.sales ย  and 47 people voted
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