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How often should the follow ups be?

๐Ÿ‘‘ Sales Strategy
4
NoSuperhero
Politicker
+6
BDR
As often as you see fit. I find the best way to know is by directly asking your prospect when is best.
Savagedoge
Politicker
+7
Account Executive
It get easier if you set expectations with the prospect that youโ€™d be following up if you donโ€™t hear from them by whatever time/date. Also sets them up to not ghost you.ย 
NoSuperhero
Politicker
+6
BDR
Facts! I do this more often than not actually, I usually say something along the lines of, Would it be wise of me to follow up in X amount of time to see where you are on, whatever they mentioned in the conversation?
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bravochromatic
Opinionated
+2
Sales Manager
have something on the calendar after every call, even a 15 minute check in and we can move it if we have nothing new to cover. Calendar item is key to keeping both yourself and the prospect accountable.ย 
Ace
Arsonist
+9
CEO
Yes, that sounds good
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
Persistent but not annoying. You have been on the receiving end im sure and know what is the latter
Ace
Arsonist
+9
CEO
Yes but context switching is real lol
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
Content and context and it is real as the day is long lol
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ChicagoCloser1717
Politicker
+7
Account Manager
The only question for me is how much time I have...hahaha naw but seriously as much as you can get away with, without irritating the customer or prospectย 
Ace
Arsonist
+9
CEO
Yeah I think so too. I am keeping it weekly for now
DwightsEgo
Politicker
+3
BDR Manager
I think its also important to think about following up on what? Are we talking following up on an inbound lead? Trial, demo request, contact me etc? Or is this a follow up after a disco call, after multiple disco calls, after a performed demo? I think the follow up should always be agreed up in some sort of joint engagement plan format. Before you hang up the phone, it should be pretty clear what and when the next contact point is.ย 
NoSuperhero
Politicker
+6
BDR
Good point, this is where specific is terrific.
Ace
Arsonist
+9
CEO
Agreed. I meant follow ups with cold outreach
5
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Advice
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ne
+63
newsalesguy14 , ย  BallerOfTheYear , ย  ChicagoCloser1717 ย  and 63 people voted
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4
How and how often do you follow up with โ€œinterestedโ€prospects who have ghosted you?
Question
6