Back
The War Room
Question
Post

How soon would you say is "too soon" for a breakup email to a prospect?

Being a current SDR, I am looking for good advice on how to eliminate too many salesy follow-ups to a prospect in an SDR role...


I was thinking 5-6 follow up touches/emails is where I pull the cord on blasting out the "Still interested?" related email to a previously interested prospect.


Thoughts / Opinions?

๐Ÿ‘‘ Sales Strategy
๐Ÿค“ Sales Tech
4
LordBusiness
Politicker
+7
Chief Revenue Officer
Candidly, I think the use of "breakup emails" should be limited to only leads that were inbound leads (contact us, demo request, etc.)ย  Nothing infuriates me more than someone "breaking up" with me when we had no relationship.ย  If I expressed interest, and am ignoring you the "breakup" is fair -- if I've never engaged with your company there is nothing to "break up".ย ย 
Savagedoge
Politicker
+7
Account Executive
I never thought of it this way, I'm going to shut up about the break up or the lack of on prospecting cadences. Thanks
makeithappencaptain
Catalyst
+1
Sales and Sales Dev Manager
100%. It's impossible to "break up" from cold outreach where there was no engagement.ย Plus you lose credibility if you break up just to enter them in a sequence later.
Ho
Hocael
Fire Starter
Partner Manager
Amen
AnchorPoint
Politicker
+8
Business Coach
Well said.
softwarebro
Politicker
+4
Director of Sales
If you have only had one call then there isn't a relationship to break. I'd holster those breakup emails for post demo or died in contracts ops.ย 
SalesSpectre
Opinionated
+5
AE
I dont think breakup emails should ever be used on prospecting sequences. What are you breaking up from? They havent responded to any of your emails and have not agreed to talk to you.ย 

Just end the sequence and start a new one next quarter.ย 

Good breakup emails are for good fit ops that have gone cold unexpectedly
Ho
Hocael
Fire Starter
Partner Manager
Breakup emails should be used sparingly and as others have said, not in the context of prospecting sequences. Instead of โ€œbreaking up,โ€ just move them back to a different marketing sequence so you donโ€™t lose touch entirely or risk pissing them off.
Soiboi
Politicker
+5
Account Executive, EIAS/Compliance
8-10 touches
MardukOfSales
Good Citizen
District Manager
On a prospecting sequence, I make it touch 7 or 8.ย  The elements of it would be some form of...
1. I've been trying to catch you all week.
2.ย  I think I'm providing relevant info to you, so I have to assume you're buried right now (or... I have to assume one of 3 things, and make a list of 3 assumptions and make one of them comical).
3.ย  I'll get back in touch next quarter.ย ย 
No_ty
Catalyst
+5
Sales Dir.
when the prospect politely shared the reasons you should let go
TheRealPezDog
Notable Contributor
+7
Account Manager
There's really not a one-size fits all answer to this.ย  It highly depends on how much interest the prospect has showed, how much they have engaged, and how long your sales cycle usually is.ย  I have prospects still ghosting me for almost 2 years and without fail I will STILL reach out to them annually, once.ย  Just in case....ย 
23
Best break up email to re-engage prospect?
Question
29
48
Is there anything sweeter than seeing a prospect who ghosted you cc'd on an email from their boss?
Discussion
29
3
Whatโ€™s the funniest email response youโ€™ve sent to a prospect who shit on you?
Question
6