How to Actually Get More Leads: From the Veterans

Menaka Shroff, Head of Marketing at BetterWorks; Jen Grant, CMO of Looker; and JD Peterson, former CMO of Trello, discuss how to build a lead generation machine with Joe Chernov, VP of Marketing at InsightSquared and this session’s moderator.


How are you currently generating high-quality leads for your company? Any tactic/best practice you want to share?

https://www.saastr.com/actually-get-leads-veterans-video-transcript/ How to Actually Get More Leads: From the Veterans (Video + Transcript) | SaaStr Leads, leads, and more leads! Who doesn’t want more of that? Menaka Shroff, Head of Marketing at BetterWorks; Jen Grant, CMO of Looker; and JD Peterson,
🔎 Prospecting
👑 Sales Strategy
📚 Resource
14
JC10X
Politicker
5
Senior Sales Manager
Yes yes yes - this was my fav takeaway:  The sum of every interaction someone has with your brand, that’s marketing. That’s the impression they have of you. I think that’s an important thing to always keep in mind.
Mr.Pickles
Arsonist
4
Sr. Customer Success Manager
absolutely! this is a perception business.
Kinonez
Celebrated Contributor
5
War Room Enthusiast
Will watch all 30 mins after work, hopefully I can put it into test soon! 
Mr.Pickles
Arsonist
4
Sr. Customer Success Manager
go for it - I just uploaded a 5' video - so everyone with limited bandwidth can enjoy it. 
Kinonez
Celebrated Contributor
3
War Room Enthusiast
I'll check it right now!
Mr.Pickles
Arsonist
4
Sr. Customer Success Manager
kick-ass demos
EH20
Politicker
5
Manager
great advice. All good information worth visiting

Mr.Pickles
Arsonist
4
Sr. Customer Success Manager
100% - hope this helps in the journey. 
bamageorge
Celebrated Contributor
4
International Sales Director
Thanks, Jacky! I'm definitely using this. 
Mr.Pickles
Arsonist
4
Sr. Customer Success Manager
awesome
Clashingsoulsspell
Politicker
2
ISR
Will watch all 30 mins after work, hopefully I can put it into test soon! 
Mr.Pickles
Arsonist
0
Sr. Customer Success Manager
nice!
MaximumRaizer
Politicker
1
Sales Manager
great advice. All good information worth visiting
Blackwargreymon
Politicker
1
MDR
great advice. All good information worth visiting
MR.StretchISR
Politicker
0
ISR
Yes yes yes - this was my fav takeaway: The sum of every interaction someone has with your brand, that’s marketing. That’s the impression they have of you. I think that’s an important thing to always keep in mind.
5

Leads are being misrouted, and i'm doing work which other SDRs end up getting comped for, how to discuss this with my manager?

Advice
7
4

Does your team have a sales assistant or coordinator handle inbound leads?

Question
4
9

Should HOT inbound leads (demo request, contact us, etc.) go straight to the rep or through to the BDR first to book?

Question
12
Should "hot" inbound leads (demo request, contact us, etc.) go straight to the rep?
63% Yes
37% No, BDR First
104 people voted