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SlingingShelfware profile picture

SlingingShelfware

Enterprise Account Executive

Good Citizen
Contributor
Fire Starter

How to get over being ghosted by a prospect?

After a demo or solidified next steps/ expectations, how do you get them re-engaged? I go for a "thoughts?" email or the classic call every day until they answer. Would like to hear other strategies.

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paddy
WR Officer
3
Director of Business Development
Just threaten their family if they don't show up
sfdc
Catalyst
2
Sales Manager, Enterprise
Usually when a customer has ghosted (as much as we don’t like to admit it) it’s probably because we’ve missed something.
1. Either we haven’t done a good job of identifying the right pain point that has enough urgency 
2. we didn’t get clear on timelines and competing priorities. 
If that’s the case try to catch them on the phone and cover those questions or de-prioritise! 
SlingingShelfware
Good Citizen
1
Enterprise Account Executive
I'm used to the ERP migration or data harmonization project coming out of left field and slowing everything down, so this makes sense.
sfdc
Catalyst
0
Sales Manager, Enterprise
Exactly! Try to uncover these projects really early on, and if they take priority then you know to deprioritise and circle back when the time is right - or better yet, pencil in a time for when they believe the project will be complete.
funcoupons
WR Officer
1
👑
Lots of threads have already been created on ghosting, please use the search bar.

https://bravado.co/war-room/posts/ghosting  


https://bravado.co/war-room/posts/tips-to-reduce-no-shows-ghosting
Rallier
Politicker
1
SDR Manager and Consultant
You need to have clearly defined next steps before you get off the call. That's really the best way to avoid being ghosted
SlingingShelfware
Good Citizen
1
Enterprise Account Executive
I do this every time and that’s what’s frustrating a lot of the time. Solidified next step and even budget, then ghost for weeks. 
JuicyKlay
Celebrated Contributor
1
AM
Give them a call until they eventually pick up and just calmly ask them what's going on and make sure everything's okay.
Justatitle
Big Shot
0
Account Executive
At the end of that demo there’s still so much to do usually but point blank asking if this is something they want or giving them the out keeps them engaged. If you have them the out then they ghosted we have a breakup email template where if they don’t respond by x day we close them out 
SalesSage
Valued Contributor
0
National Account Manager
You should just start stalking them, stalkers always win. JK!  I think that appealing to their human side in this moment helps.  You can say I don't want to crowd you, maybe the interpretation of timeline that I had was different than yours.  Please advise on how you want me to handle you and team moving forwards.  This usually gets some sort of reaction because it appeals to their person verse the work and numbers convo.
cw95
Politicker
0
Sales Development Lead
go after their competitors for that sweet taste of revenge. 

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