I've noticed on a few of my calls prospects are really just rfp shopping and don't really intend to buy. I ask open ended questions about their organizational goals, what issues they're currently having and what they've tried and then go into my solution. Essentially I don't talk about myself or the company, features or anything till I've heard them out.
How do you gauge when a buyer is serious and when they're not? Is there a way to better frame my questions that leads them to give me a straight answer? Appreciate the insight
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