Back
The War Room
Question
Post

How to reach out to a company you know is checking out your org?

We use intent data combined with web analytics so we know companies are spending a ton of time looking at our website. Any recommendations on how to reach out to those companies without sounding like creepy stalkers?

๐Ÿ”Ž Prospecting
๐Ÿ’Œ Cold Emailing
3
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
Yeah this is always a tough one, we do it with leadlander, intent, hubspot, email tracking and cant call and say i know you were on the website last night and looked at my email 4 minutes and 17 seconds ago.......

I usually call around 5 people in that company and ask about their upcoming digital projects this year see if we can help them in any way. the more people you contact the likelier you are to get some intel or land that coveted DM and meeting.ย 
StickToTheProcess
WR Officer
+7
AE
Which intent data source do you use?ย  Have you used multiple and find one to be more effective than others?
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
We use aberdeen for intent and it is horrible. Bombora is great but expensive and more ABM related. A classic standard and super economical i had tons of success with is Leadlander, i even paid out of pocket at a startup for it cause it helped that much and couldnt get approved.ย 
paddy
WR Officer
+10
Account Executive
You gotta tread carefully here. I've learned that most of the time when I get notifications about companies checking out my company, they're prospecting my company lol
LordBusiness
Politicker
+7
Chief Revenue Officer
First and foremost, you need to lead with a level of personalization that will get your email opened.ย  80% of emails sent don't even get a read, and we as sellers sit around stressing about messaging, when its not even being reviewed.ย  Your subject line has to stand out through the noise, and speak directly to the person you are prospecting into.ย  Put down the automation, and focus on personalization at scale.ย  ย Assume you are doing this already, and getting the open -- your messaging should be candid and direct.ย  "Our sales org is very tech driven, and we use X software to understand who's consuming our site and at what volumes, I've been alerted to some regular interest from your company.ย  While I know you may be earlier in your buying research, I'd like to jump on a call and potentially accelerate your knowledge of our (product)"ย  -- when all else fails - just be honest and it will pay off in the long run.ย 
6
What 3 things do you want to know before going to a new company?
Question
5
1
When you have your LinkedIn account set to "open to work" and recruiters reach out all the time do you take the mindset of "I need to sell myself for this role" OR "The recruiter needs to sell the role to myself?"
Discussion
11
6
With LinkedIn being a thing, should we still really have to generate a resumรฉ to find a new job???
Question
8
Should Resume's still be the standard?
La
+42
Hotlead , ย  CloudyWithAChanceOfQuota , ย  Ladyquotacrusher ย  and 42 people voted
*Voting in this poll no longer yields commission.