Hubspot or Constant Contact for Drip Campaigns

Question

Hey legends-

I am with a start-up. We recently doubled the amount of clients we have because we released a free version of our SaaS. It's a communication tech., so we made it free for a small amount of contacts. Went from 50 to 120 clients in 24 hours....but now we have bigger issues. No one is really using it, and we have no help videos.

I am working to put together a series of onboarding videos. Would you use Hubspot or something cheaper like Constant Contact? Hubspot is our CRM but the monthly cost will go from $45 to $850.....vs. $60 for constant contact

Accepted Answer

I would use whatever you can roll out the fastest, these arent clients yet since they are just using a free feature you all rolled out (unless I am missing something). These are warm leads that need to get worked now so use whatever you can spin up the quickest and get in your AE's hands.

Answer

I would go with the cheaper option simply because you will be testing your videos as well. Once you have the videos nailed down, and the client list is responding positively, then you could consider switching to the more expensive platform.

Answer

If I were in your shoes, I would see what the constant contact does for 1 quarter. If you are seeing good results, then stay with it for a bit. Eventually you will want to control it.

Answer

I've never used either but since you're trying things out you may want to go the cheaper route until you figure out if the videos help.

Answer

I used to use Drip and it was pretty solid. HubSpot is expensive.

Answer

Sounds like a great question for marketing.  Send them a slack and ask them.

Answer

I have used HubSpot for 3-4 years and I wouldn't recommend it for the cost. The format of sequences, templates, etc. looks awful when you send emails to multiple contacts.

AccountBoy911

Hubspot or Constant Contact for Drip Campaigns

9 comments

AccountBoy911

Hubspot or Constant Contact for Drip Campaigns

9 comments

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