I just finished onboarding 3 new AEs, and here is what I learned. (LONG POST)

You may have noticed I've been quiet/absent the past two weeks...and that's because I've been onboarding 3 new AEs to my company. One of the many hats I wear at a small company is onboarding and employee enablement. I learned quite a bit from this round of onboarding, and I'd like to share some specific items with the following WR user-segments: Individual Contributors (e.g. S/BDRs, AEs, AMs), Leadership, and Ops (there are a few of us here).


First Up: Individual Contributors (ICs)


Listen up, and listen good: your creator gave you two eyes, two ears, and one mouth for a reason. Watch what we do, listen to what we say, and drink from this fire hose as much as you'd like...but if you're going to speak during a group training that is lead by myself or a leader from our exec team, then DO IT SPARINGLY.


There are very few things that drive me crazy than "quick questions". If they were quick then we wouldn't spend 10 minutes answering the first one and all of the little follow-ups that come from it. We want to provide you with clarity because our entire world revolves around getting you to production as quickly as we possibly can, but most of the time your questions will be answered if you let us get through all of the material in the training session rather than you butting in after every bullet or screen.


Here is my tip to ICs: make notes, lots of them, and leverage our 1:1 time or end-of-day wrap-ups to ask your questions. Doing so not only allows you to review your questions to see if they were answered already, but it will also give your fellow onboarding classmates the ability to focus on the sessions rather than context switching over and over again.


Second up: Leadership


Let's make one thing clear: I, as your RevOps leader, do not exist to do your job for you during the onboarding phase of new employees. You need to do your part in preparing for training YOUR new employees. The number one mistake I picked up on from this past training class is that the sales leader wanted to sit back and let me do all of the work...but at the end of the day, your training team should not be in charge of introducing things like your sales process or sales management cadence. You will be executing these tasks and holding the reps accountable for the execution of the sales narrative/cadence once they are out in the world doing the job.


Here is my tip for Leaders: Onboarding is the first impression for the new AE, so you have one chance to show them how involved you are in their experience at the company--make the most of it. Take an active role in the training process, and if you have a training/enablement resource, treat them as the coordinator of your sessions, not the sole delivery resource of all of the content. Work with the training team to develop the content, clearly communicate what you would like to present, and ask for others to help deliver the content that can be more universally communicated via another AE, ops leader, etc.


Lastly, Ops (Sales, People, Revenue, etc):


Your job is to ensure that the full onboarding experience is mapped out from day one to the graduation session. Yes, each hour of each day should have a purpose, and here's my trick for that: If you use Google Calendar go create a new "Onboarding Calendar" and start creating your training sessions there. Once things are finalized, add the new reps, the training proctors (who is delivering that session), and all the conferencing or in-person venue information for each session. This will eliminate the "what are they doing today?" question you'll get from leadership if you decide to just "wing it". Be purposeful, be organized.


As I said for the Sales Leader: you should be a partner to the rest of the people in your organization that are going to help train and onboarding these new hires. Prepare them with context, but ask them to bring the content they want to use to train folks with. If they don't have content read, then ask them to help you brainstorm what would work best. If it's simply a product demo then you're not going to have to do much, but if it's an ICP or Customer Journey Mapping session then you should figure out the best way to visualize the content for easy consumption.


Here is my tip for Ops: leverage an AVOMA/Chorus/Gong type platform, to record each session. Helps with recall for current onboarding reps and can be put in a library for future consumption. This not only will save you time in answering "what did we talk about" questions, but will perhaps make future sessions easier by providing reps with a recording of a great session rather than trying to recreate it.


Anyways, if you got this far, tough loss for the Pats this past weekend...and very sad that Max Verstappen tried to murder *Sir Lewis Hamilton rather than yielding some space on the track at Monza.

🥎 Training
👥 Hiring
🧢 Sales Management
40
InQ5WeTrust
Arsonist
9
No marketing, mayo isn't an MQL
When @poweredbycaffeine delivers he delivers in droves. 

Great writeup. 
poweredbycaffeine
WR Lieutenant
5
☕️
Thank you, sir! 2 weeks of silence left me ready for a post.
CuriousFox
WR Officer
9
🦊
The IC scenario irks the living hell outta me. Shut your damn mouth folks. Have a separate notebook for questions, write them down, and ask when it comes to that time. 

You like hearing yourself speak. We get it. But you're hindering others in the training. 
poweredbycaffeine
WR Lieutenant
5
☕️
SAY IT LOUDER!!!
Incognito
WR Officer
6
Master of Disaster
This is……. Fucking amazing. 

we are not worthy Sir Caffeinated Coors Knight! 
Incognito
WR Officer
5
Master of Disaster
Also, I have no idea why there is a unicorn emoji attached to my comment but……kinda appropriate because posts of this quality are rare as fuck 🤷‍♀️
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
I...want that emoji something fierce.  Too bad you don't know how you got it.
Incognito
WR Officer
2
Master of Disaster
Something to do with my iPhone I’m sure. I’m not kidding when I say that I’m a tech idiot
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
I work for a tech company, and I can't tell you how often simple things make me trip on my own self.  Thanks, though, I can go look at the iPhone.  I have a teenager to send this to.  

UrAssIsSaaS
Arsonist
4
SaaS Eater
Im here for the F1 content but also great write up. Good reminder for me as I am onboarding 4 new AE's over the next 2 months. 

The only thing you left off was copious amounts of Coors Light for the new hires to get them up to speed on the culture as well. 
poweredbycaffeine
WR Lieutenant
4
☕️
"We are a 'Blue Mountains' family. If you don't like it, there's the door"
hh456
Celebrated Contributor
2
sales
Hey fuck Lewis Hamilton.
poweredbycaffeine
WR Lieutenant
6
☕️
*Sir Lewis Hamilton...and he gave way to my second favorite driver to get a win yesterday. Haters gonna hate.
hh456
Celebrated Contributor
0
sales
hey fuck him
poweredbycaffeine
WR Lieutenant
4
☕️
Why?
InQ5WeTrust
Arsonist
3
No marketing, mayo isn't an MQL
Max, max, super super max max 
poweredbycaffeine
WR Lieutenant
6
☕️
Max is a prick when he's not having a good day on track. That pit stop made him super pissed, and instead of protecting his race, he decided to incite mayhem. He's good, but he's a prick. Also, Helmut is a class a knob as well.
InQ5WeTrust
Arsonist
5
No marketing, mayo isn't an MQL
The fact that we got a shoey made up for the chaos. 
hh456
Celebrated Contributor
1
sales
i dont like him
poweredbycaffeine
WR Lieutenant
5
☕️
Triple shoey, all across the podium!
poweredbycaffeine
WR Lieutenant
4
☕️
Yes, I gathered that...why?
poweredbycaffeine
WR Lieutenant
4
☕️
Sure, but I'd rather not DNF if I can help it. You know your RB is faster on the straights, so why not keep in DRS and go for a move on Lewis in a lap's time?
hh456
Celebrated Contributor
1
sales
it was the point. stop pinching everyone. lewis has a bad history of left rearing people when in battles. he constantly runs people off. max had enough. he could concede and lose points or dnf and both get 0 points. lewis has to learn if he tries to push max around they're going to dnf through the rest of the season.

i thought max made the right decision there.
UrAssIsSaaS
Arsonist
6
SaaS Eater
Max got the 3 grid spot penalty for a  reason. Everything you say here about Lewis running people off the track can apply to Max as well. These two have already done it to each other a few times this year. In my opinion, yesterday was a racing incident, but Max could have easily avoided it by backing off.

Monza is the silver arrows playground (See Bottas going from last to 3rd with relative ease) The fact that lewis didnt gain on Max at all lends a huge advantage to Max for the overall championship. If Lewis doesnt win in Russia his chances for the chip are toast
poweredbycaffeine
WR Lieutenant
5
☕️
@GrizzleMcThornBody You're referring to Albon (Austria and Brazil) and Max (Silverstone). Yes? That's hardly a "history" of running people off.

You're clearly a Max fan, which is fine, but if you think Max made this choice for the first time during that incident then you haven't watched their battles on opening laps or late-stage moves this season...or even earlier in that race.

Max was behind Lewis going into Turn 1 and had every opportunity to back off and preserve an overtake chance later in that lap. He could have easily backed off or went through the corner, just as Hamilton did earlier in the race, to avoid contact, but he took the aggressive move and got the 3-place penalty as a result in Russia.

Last point: a 7-time world champion doesn't get messages by collecting his first DNF since 2018. All he knows now is Max is out for a WDC by any means necessary and has no class on the way there--point proven by not even checking if Lewis was ok.
UrAssIsSaaS
Arsonist
5
SaaS Eater
I cant tell if you are responding to me or Grizzle but I am not a Max fan and I agree 100% with everything you outline here.

Idk if Max has no class or if he is just wired like a terminator with no social awareness what so ever.
poweredbycaffeine
WR Lieutenant
5
☕️
Grizzle, but sometimes it makes it look like it was the last person who commented. I think Helmut is building Max into a mini Helmut, aka a real wanker.
UrAssIsSaaS
Arsonist
4
SaaS Eater
100%. I need to start using the term Wanker more. High quality
hh456
Celebrated Contributor
2
sales
I’m a Ricciardo fan
poweredbycaffeine
WR Lieutenant
5
☕️
Then be happy, mate. All good, all ways.
Diablo
Politicker
2
Sr. AE
Commendable captain!
Mobi85
Politicker
2
Regional Sales Manager
Thank you for this post and this is extremely valuable with on-boarding.  You Sir are 100% spot on with everything. 
FamilyTruckster
Politicker
2
Exec Director, Major Accounts
I need to re-read this about 4 times. Then share with the world. 

and @poweredbycaffeine pats looked solid… Fumble drills at practice and we’re in the hunt…
MichaelScottKnowsBest
Good Citizen
1
Sales Executive
great post - I agree with everything here! Having been in leadership for 10 years, you can see that this is seasoned advice that is rooted in reality - particularly the 'quick questions' part. Believe it or not, there is a plan, and probably a schedule - so you asking one off questions with ultra-scenario specific parameters probably does not apply to anyone but you. Find time to delve into those specific situations when you aren't taking from everyone else!

Go Pats! 16-1. You heard it here first. 
poweredbycaffeine
WR Lieutenant
3
☕️
MAC ATTACK!
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
I'd add "I may have missed it but..." to the section about ICs.   Dude, could you make your inattention/the fact that you're checking out social media or watching reruns of Monza any plainer?  If you missed it, wait for the recording and figure out if you did.  Then send an email.  Hate that redundant crap, and I'm an IC.
Full_Send
Opinionated
1
Mid Market AE
Fantastic advice for AE’s, even as an IC sitting in an onboarding session it’s incredibly frustrating when folks ask questions so early on when we haven’t got a chance to learn anything.
Kinonez
Celebrated Contributor
1
War Room Enthusiast
Top quality post here! Even though most of this tips are for roles I’ve never taken it gave me a good glimpse of how I should react once I get there! Thanks @poweredbycaffeine you the boss!
closingANDposing
Opinionated
1
Account Executive
Good stuff. I have to add weight specifically on the "quick question" one.. There's always going to be these people, and it drags out the whole process for everyone. Again, listen throughout the whole call, take notes and then reach out or add in the end if it hasn't been answered already.

It's the same feeling like sitting in a team meeting, and you're already dragging over the time when the manager asks, "Anyone got any more questions?". Everybody is literally sitting ready to click "leave meeting" and get on with their lives, where you have one dude that still got a fucking question, about something that is only relevant to him. Fuck you. And your question. Ask your manager to stay on with your or ping afterwards, don't take the time of your whole team. 
poweredbycaffeine
WR Lieutenant
3
☕️
YAS!
TheIncarceration
Politicker
0
SDR Manager
The "onboarding calendar" is fucking genius
cw95
Politicker
0
Sales Development Lead
Informative and easy to takeaway, cheers. 
Zoombini
0
Senior AE
poweredbycaffeine
WR Lieutenant
1
☕️
What is this?
Zoombini
0
Senior AE
Awesome discovery call template - helped me fully onboard my new SDRs in 7 days
poweredbycaffeine
WR Lieutenant
1
☕️
Great--not sure why you offered it up, but I reviewed it.

Why are SDRs running discovery calls in your org? Traditionally, SDRs book discovery calls for AEs.

What's your discovery to opportunity conversion rate through your SDR team? And how many of those reach closed-won?
Zoombini
0
Senior AE
60% disco > opp and opp to close is 40-50% (although depends on certain segments). I want my SDRs to be as well equipped as my AEs not just for the quality of work but as part of their career development. I want them to feel like they’re learning all aspects of the process
poweredbycaffeine
WR Lieutenant
1
☕️
How are they paid? Discos delivered?
Zoombini
0
Senior AE
Lead converted to opp
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