TennisandSales

Head Of Sales

Acclaimed Answer

I think I’m going “all in” on linked in.

as much as i hate linked in sometimes i can't deny there is a ton of business value in having a strong presence there.

thankfully i don't sell to sales ppl so i don't have to tell you how you suck at your job.

here is my goal:

1. share my unique perspective on the industry i sell into

2. engage in the comments that discuss the area of the industry i sell into.

3. share more about the approach my company takes, and how we view the problems we solve, but NOT talking about the product or company directly,

end goal is for ppl to see my content and go "hey i like what he is saying!" engage with me, and be another way ppl learn about my company and product.

concerns:

1. i am making my brand about my company which has the potential to backfire if things go bad i think.

2. I'm not a subject matter expert so i have to walk that line of not telling ppl i know what they don't.

we will see how it goes!

what other pitfalls do you think i should be aware of?

🎯 Career Development

💡 Education/Resources

👨‍💻 LinkedIn

21

28 comments

Sort by:

poweredbycaffeine

WR Lieutenant

11

☕️

Be brief.
Be genuine.
Know yourself.

Create content that addresses challenges and provides the snippet of a potential solution OR prompt your audience to generate the solution in the comments. Since you know you’re not a SME, don’t even pretend to have authority until you find your voice and your niche.

Sunbunny31

Politicker

5

Sr Sales Executive 🐰

Those who pretend to be SMEs or respond as though they are are the WORST.

TennisandSales

Politicker

2

Head Of Sales

Yep this is something i want to be very sensitive about.

FinanceEngineer

Politicker

4

Sr Director, sales and partnerships

LinkedIn is the best place to start growing your following. From there, get into smaller industry specific blogs/news groups. That will allow you to generate specific content and feedback. I would then round it all out with podcast invites as that would have an additional marketing stream for you and your content.

TennisandSales

Politicker

2

Head Of Sales

Totally agree. I don’t think I’ll be a good candidate for podcasts though. I don’t have any experience that makes me an expert that ppl should trust. I can just share my opinions and the thoughts of others (prospects i have meetings with)

poweredbycaffeine

WR Lieutenant

4

☕️

You’re gonna figure out quickly that most content creators are not experts either…and podcasts are mostly just opinions that you take as something more serious because the person speaking has a platform.

TennisandSales

Politicker

1

Head Of Sales

Haha good point. Maybe i should change my linked in header to “thought leader” and get a bunch of podcasts lined up!

Maximas

Tycoon

4

Senior Sales Executive

To me, no more concerns to be added besides the two you stated.
Any other pros or even cons to show up only after you try it first.
So try to go for it and tell us how it works hopefully all to go very well with you!

HVACexpert

Politicker

4

sales engineer

Doing “case study “ posts are great. Posting a picture of yourself giving/presenting training, attending an initial ‘install’ of your product. Showing your product in use and activated. Definitely helps in my industry. Posting and commenting on industry news and updates is also good. For instance there was a major DOE update that affected our industry this year that there has been a lot of content on.

TennisandSales

Politicker

1

Head Of Sales

solid insight!

Pachacuti

Politicker

3

They call me Daddy, Sales Daddy

It’s dangerous to make your brand about your company for some many reasons.

But here’s the question- if you left your company today, would you even stay in your industry? Or stay industry Adjacent? If so, that makes it easier to posts which are relevant to your current company.

TennisandSales

Politicker

0

Head Of Sales

Yep totally valid.

And yes i think i would. I’ve committed to this industry and it’s paid off big time. I can see it being even more beneficial the longer I’m in it. So I’m likely to stay in the industry

oldcloser

Arsonist

2

💀

I’m in a similar place. My solution is a one-size-can-fit-everyone-somehow. But I do have DM connections in one vertical more than others. So I’m attaching myself to them and their content. Following up with them personally asking for email addresses with “I’ve made some assumptions and would like validation. Then I spell it out in email and ask for a few minutes to validate by phone. Just started this last week. Had one call on Thursday. Found pain I didn’t anticipate. Next meeting set. Gonna keep on. Seems fruitful.

Also concerned that I’m putting my own brand in a pigeon hole, but potential benefit seems to outweigh risk. If you ask for validation, your getting around the “influencer” bs. You’re a thoughtful guy who’s made some assumptions and want a real experts opinion as to whether you can truly help the way you think you can.

Seems sound to me.

sketchysales

Politicker

1

Sales Manager

Won some decent clients through LinkedIn but now it's just a distraction IMO.

All the best with it though.

TennisandSales

Politicker

0

Head Of Sales

what was your approach when you won those clients?

sketchysales

Politicker

2

Sales Manager

Came off the back of a couple of posts and some direct messaging, no strategy or consistent posting, just a couple of flukes, wasn't using it at a source of leads, I just liked to put out resource out for my customers and it won me a couple

TennisandSales

Politicker

0

Head Of Sales

nice! well glad you had some quick wins haha

BTQ

Politicker

1

Account Manager

I’m not going all in but I’m certainly dipping my toe in

detectivegibbles

Politicker

1

Sales Director

Love the framework and approach.

Being a subject matter expert comes in time. Day by day. Brick by brick.

The best part about building online and becoming said expert...the more you post engaging content, the more feedback you'll get in real time.

Mistakes will certainly be made but you're a beast and will embrace them.

Keep us posted on how it's going!

TennisandSales

Politicker

0

Head Of Sales

yep good call. ill report back for sure

RedLightning

Politicker

1

Mid-Market AE

Good luck! From what you post on here, I'm sure you'll create great content on LI!

I completely understand the two concerns - they're the exact same things I've been concerned about in terms of LI posting.

TennisandSales

Politicker

0

Head Of Sales

thanks homie!

JeanValjean

Opinionated

1

Biz Dev

LinkedIn is really powerful. Allows me to get more easily in contact with clevels and chat with them. Apart from developing your own personal brand as well.

But it's true that some people are just so cringe on it, I usually just unfollow them so their content doesn't drain my soul away.

Kosta_Konfucius

Politicker

1

Sales Rep

You are braver than me! There is a reason why I post here and no where else

1

Leader, Global Business Development

Make sure your company doesnt have policies about posting on social media sites about your company. Our company (large publicly traded company) does not allow us to post anything on social media about the company except what has been approved by the social media team. So just be aware if you are breaking any rules which could impact your current employment

TennisandSales

Politicker

0

Head Of Sales

yep good point. i worked for one of those type companies. it was SUPER annoying. this time its much more accepted haha

aenima

Celebrated Contributor

0

Principal Account Manager

Do NOT make your LinkedIn profile about your company.

Make it about insights about the industry at large. No one cares what you’re selling on LinkedIn.

You’ll get more responses and messages with thought-provoking content then “my company does XYZ”

Trust me.

GOLFaaS

Politicker

0

Sales Leader

From my own experiences I’ll say the following. The content itself is important obviously and should not be polorizing as we have enough of that bullshit in our world already however I also don’t think you need to worry about it being special or unique. What you need is to just be relevant on the feed, consistently and maybe even helpful. Just keep it simple and consistent.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

© 2024 Bravado Inc. All rights reserved.

Privacy Policy Legal and Privacy Center Sales Jobs

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.