as much as i hate linked in sometimes i can't deny there is a ton of business value in having a strong presence there.
thankfully i don't sell to sales ppl so i don't have to tell you how you suck at your job.
here is my goal:
1. share my unique perspective on the industry i sell into
2. engage in the comments that discuss the area of the industry i sell into.
3. share more about the approach my company takes, and how we view the problems we solve, but NOT talking about the product or company directly,
end goal is for ppl to see my content and go "hey i like what he is saying!" engage with me, and be another way ppl learn about my company and product.
concerns:
1. i am making my brand about my company which has the potential to backfire if things go bad i think.
2. I'm not a subject matter expert so i have to walk that line of not telling ppl i know what they don't.
we will see how it goes!
what other pitfalls do you think i should be aware of?
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