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Ideal demo time

My demos don't last more than 20 mins. I feel anything more than that is too long. I know some people do 1 hour long demos and I've no idea how do they even manage to keep their audience engaged.


What's the ideal demo time?
Attached poll
*Voting in this poll no longer yields commission.
๐Ÿ“ฃ Demos
3
softwarebro
Politicker
+4
Director of Sales
My demos typically run 2-3hrs and on occasion, I have had multi-day demos. This is totally application dependant.ย 
Ace
Arsonist
+9
CEO
Oh yeah I agree. Is it software?
softwarebro
Politicker
+4
Director of Sales
Yes - ERP, Commodity / Risk management, and supply chain. 20 min demos sound nice!
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thesalesdocrx
Valued Contributor
+5
SDR Manager
You should have two separate demos depending on your prospect's need.

A product tour - less than 20 minutes with some Q&A to generate interest

Technical Demo - more use case driven with their data - 45 minutes max.
Ace
Arsonist
+9
CEO
I usually do 20+1. My product is not very detailed or technical so I wrap it up in less than 30 mins most of the time
Da
DaveFromCollege
Notorious Answer
+7
Account Executive
Attention spans are getting shorter and shorter. Not to be too political, but I present things the way Donald Trump wants it. Short, simple words with pictures. Stay high level unless they want more info on a particular subject.
Ace
Arsonist
+9
CEO
Yes, that's how I'm doing it at the moment too. Wondering if thats the right way
overheard_sales
Politicker
+6
CEO - Overheard_Sales
Depends what you're trying to show or accomplish. there's no wrong/right answer
Ace
Arsonist
+9
CEO
Got it!
Coffeesforclosers
Notable Contributor
+11
Director Sales and Market Development
30 min, need a deeper dive, great lets talk about your needs more. Show them theirย  positive outcomes not a generic full demo
Ace
Arsonist
+9
CEO
Makes sense, I agree
HarryCaray
Notable Contributor
+14
Regional VP
really depends on the product and how far it reaches within a customer's organization.ย ย 
GRIFFindor
Opinionated
+1
Sales Nerd
40 minutesย 
4
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SaaSsy , ย  blondeenigma , ย  TheDeplorable ย  and 29 people voted
*Voting in this poll no longer yields commission.
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