Ideas/Suggestions for Sales Enablement

My head of revenue is looking to bring on our first hire from a sales enablement perspective.


I've heard some hits and misses for this position and was curious to hear from you guys what types of activities did your sales enablement person do that had the most positive impact on the sales org?


SaaS company focused on enterprise accounts (typically 1000+ head count) for some additional context.


Cheers!

☁️ Software Tech
👥 Hiring
🧢 Sales Management
5
poweredbycaffeine
WR Lieutenant
6
☕️
Why are you, as an SDR, involved in this process?

I run RevOps, which includes SalesOps. You need someone who has been, at the very least, an AE in the past 2 years. Why? If you don't know how the job works the how are you going to enable others to do it?

This post lacks the content and context that would tell us what a sales enablement hire would be able to do. What do you struggle with as a sales org? Where do you need the most improvement to unlock additional productivity? What have you tried already?
Chrysalism
1
Senior SDR
Thanks for answering!

This was a general question asked by our head of RevOps to explore the need within our organization. I'm not directly involved in this hiring process, but I have the opportunity to give my 2 cents.

I 100% agree the responsibility of the role needs to be heavily tailored to our team's specific needs. 

I'm asking for ideas to understand better what other sales enablement hires have been able to do for their respective teams and if those might apply to what we need.


UrAssIsSaaS
Arsonist
3
SaaS Eater
Based on my experience I wouldn't expect a sales enablement person to come in and really move the needle in a material way on anything. Why? Because real learnings and development are going to come from direct feedback from manager to AE. 

Enablement is great and all on paper but rarely actually impacts change from what I have seen. 
TheDuchess
Opinionated
1
Sales Enablement Queen
Do you know why they’re looking to bring in sales enablement? Typically an org will hire for sales enablement to either solve a challenge or achieve a business goal. Could be anything from rolling out a sales methodology, improve rep performance, provide sales training/onboarding if you’re growing or help to align sales, marketing and company strategy. If there’s not a clear metric or objective established then it’s unlikely enablement can have much of an impact (or the enablement hire will have to do this discovery once in the role). Thinking about your team specifically (or generally the wider sales org), where do you think improvements can be made?
TheDuchess
Opinionated
1
Sales Enablement Queen
Side note to answer your other question - impact I’ve seen enablement have: -accelerate ramp times for new hires -facilitate trainings to improve rep performance related to particular skills eg. Discovery, cold calling, negotiating -partner with reps and leadership to understand where gaps or challenges are and seek to address these Effective Enablement should be able to prove the impact it’s having on the business, whether that’s an improvement in team performance, a decrease in ramp times, increase in win rates etc
CuriousFox
WR Officer
0
🦊
So how's it going?
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