IG publicity

What is the best way to reach followers on your business Instagram account?

I'm starting with a new business but I don't have any experience regarding maketing in social media. I'm looking for advice to improve my skills in this area.

Really apreciate your insights on this matter.

📨 Marketing
📲 Social Media
🧠 Advice
11
Swarthymovie
Arsonist
5
SDR
I think a good idea for Instagram post would be tags, imp not too experienced either but from my experience they help to reach a lot of people 
Azis
Contributor
4
sdr
Thaks for your advice
Swarthymovie
Arsonist
4
SDR
my pleasure 
UnTalOden
Politicker
4
.
Hi, You should optimize your accountBefore you set out figuring out how to gain followers on Instagram, one of the most important steps is to have your account fully optimized. Think of your brand’s Instagram bio as the homepage to your account.
Azis
Contributor
3
sdr
what do you mean by optimized?

UnTalOden
Politicker
4
.
I mean you must build your profile according to your brand on your bio, for example, image captions, a proper username or profile image, where people will know the account belongs to your brand
Azis
Contributor
4
sdr
wow...  Do you have any specific advice to build the profile correctly?
UnTalOden
Politicker
3
.
keep your username as search-friendly as possible, which usually means sticking close to your actual brand name. If your business name is longer, shorten it to something your audience would recognize.
Azis
Contributor
3
sdr
thanks 
Incognito
WR Officer
3
Master of Disaster
@thisisvirginiakerr has fantastic content on this on both her Instagram and YouTube accounts. I think she also does TikTok but I’m never on that platform so I don’t know what she does there
Azis
Contributor
3
sdr
thanks tiktok sounds interesting
Incognito
WR Officer
4
Master of Disaster
But for real - Virginia literally breaks it down for you and gives you loads of content ideas and formatting to make money, not be an influencer (gets high views, no revenue)
Azis
Contributor
1
sdr
thank you very much
sellingsellssold
Politicker
3
SDR
Depending on your business but I have found it very helpful to do give aways or incentives to get people to follow you. I like doing the tag 5 people and share it on your story to get entered into a raffle for a give away.
Azis
Contributor
2
sdr
that's a good idea thanks
countingmyinterest
Politicker
2
Account Executive
Tags, suggested accounts, search by keywords. 

Also see who likes your ICP's pictures too. The name of the game of quality connections, not # of followers. Anyone can buy bots nowadays 
Azis
Contributor
1
sdr
Thanks
Albus
2
PRF
its a good idea use a lot of tags to catch more people in your IG
Azis
Contributor
2
sdr
thanks for the advice
Tomahawk
Member
1
Director of Commercial Sales
Make sure you are following how platforms are adapting their algos. Like daily. For example, Instagram just released info that can be interpreted as “images no longer matter, just post reels” so it is as much (if not more) about the TYPE and FORMAT of content you post as it is about the content itself. There are a ton of great online resources to stay on top of that with a quick Google search if you’re looking for that info.
Azis
Contributor
1
sdr
thanks for the information, I will review it and keep updated
mollybloomstanaccount
Politicker
1
AE (Account Executive)
@itsxmejules is a great resource, she has a lot of guides posted on her page
Azis
Contributor
0
sdr
Thaks I'm gonna check that
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