I know this can easily be answered by saying you have to have a mix. But let's avoid that. I have known many people over the years who have fallen into both categories. Either they have known the product inside and out but couldn't have a great conversation to save their life. Or they were a very very good sales person but only halfway knew the product. I've seen success in both areas and am curious what everyone thinks.
In your experience what's more important for a sales person?
What's more important
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