Deal Story

Incognito closed General Contractor for $800k to the Owner department

I know I said I wasn’t going to post all my wins, but this one was so on point for the season.


I call it, “THE DEAL THAT WOULD NEVER DIE (Bella Lugosi’s dead…..undead undead).”


Gave me a shot with the market the incumbent didn’t have access to - cuz, you know, I’m awesome and know that this market could beat the ass off of Travelers (great market, great forms, good pricing). They jumped in revenue (awarded a 16M job from the MTA, is DBE AND MBE so checks all the boxes), so Travelers was willing to quote for the first time. Incumbent is small and had already started the process and prospect had been a client of theirs for 12 years.


Cue marketing clusterfuck. Sent in the wrong info for the submission, got a denial. I was only given one market, so I thought it was dead. Warned prospect that they were gonna fuck him on the umbrella, and the quote from travelers was high and def gonna fuck him on the audit. So we said “next year”.


not even 4 days later (after the policy had expired), they got a Starr quote back on the umbrella at **85% of the GL**** (average for his class code is 40-75%). Frantic call from prospect begging for help but I was blocked in all other markets so unless he could give me a BOR on the spot, my hands were tied. He was hesitant because I didn’t come through on the GL. I don’t blame him. Again, “next year”


marketing calls with a hail Mary - they have a market!! It will beat Starr!!! Call prospect, gives me the go ahead.


Denial because of MTA work. “Next year “


boss gets involved. Says we will drop all our commissions if he hands us the BOR right there, will save him $50k immediately and we work for free for a year. Will use our size to renegotiate.


incumbent broker rushes to bind the overpriced policy AGAINST PROSPECTS wishes!!! So illegal!!! “Next year”


there was more back and forth and special moves I dare not put in writing, but in the end, I got the account today after thinking it died more than all the ghouls, ghosts and vampires on Halloween.


TL;DR - sometimes you gotta work for free to get the fishing pole, cause you’re gonna go hungry after just one fish.

41
BmajoR
Arsonist
6
Account Executive
Big money honey!
InQ5WeTrust
Arsonist
5
No marketing, mayo isn't an MQL
Absolute queen slaying the game, now time to go buy some nice shit with the commish. 
Incognito
WR Officer
5
Master of Disaster
Not getting any until 2022 😂
InQ5WeTrust
Arsonist
4
No marketing, mayo isn't an MQL
When did that ever stop you before ;) 
Incognito
WR Officer
5
Master of Disaster
Never. Dude will never leave.  That’s residual income for the next 20 years and will only get bigger the more his firm grows. He’s at 10M rev now, but I could easily see him get to 100M+
InQ5WeTrust
Arsonist
4
No marketing, mayo isn't an MQL
That's a nut 
Incognito
WR Officer
3
Master of Disaster
……..is that a 10x? 👀
InQ5WeTrust
Arsonist
4
No marketing, mayo isn't an MQL
Does it come with a hot wife? 
Incognito
WR Officer
4
Master of Disaster
Yes I’ll take two please. 
CuriousFox
WR Officer
5
🦊
THAT'S MY DAWG Y'ALL 
Incognito
WR Officer
2
Master of Disaster
ILYSM FOXY 🥰
Diablo
Politicker
3
Sr. AE
For 800k 🏆
Incognito
WR Officer
2
Master of Disaster
Thanks! average size of my deals TBH. I have a 300k min. 
SaaSam
Politicker
3
Account Executive
Dayuummmmmm

FamilyTruckster
Politicker
3
Exec Director, Major Accounts
🤑🤑🤑a true slayer will wait an entire year to cash checks if they’re big enough. 
Incognito
WR Officer
3
Master of Disaster
Ehhhh my commish will probably be $26k. And every year after that, unless it increases.
jefe
Arsonist
2
🍁
That's a huge one, didn't understand much of what was written, but CONGRATS @Incognito !!!!!!
Incognito
WR Officer
6
Master of Disaster
No worries, I know nothing of SaaS either 😂 

Not huge, but I’ll take it! 

fun with acronyms: 

GL = General Liability Policy (these limits were 2M/4M/4M
Umbrella = additional policy to cover losses above the primary layer (GL) @ 5M
BOR = broker of record; aka I am immediately appointed the official broker for the client, incumbent is fired and I take over the entire account (or certain portions, markets, don’t want to get too meta)

Contractors are required specific policy limits to work and bid on jobs. Specifically WC/EPL (workers compensation/employers liability), GL (commercial general liability), commercial auto and EXL/UMB (excess liability/umbrella). There are also 7+ additional policies that are recommended, but often not required. 

Im not even gonna get into the additional insured/exclusions/exceptions portion because that will put everyone to sleep. 

Happy to elaborate if anyone cares - but we all know no one does 😂
jefe
Arsonist
1
🍁
Thanks, I always like learning :) 
funcoupons
WR Officer
1
👑
Nobody cares about insurance ;)
Incognito
WR Officer
2
Master of Disaster
I should do a masterclass on “how to cheat insurance audits” 😂
jefe
Arsonist
1
🍁
You'd absolutely get some takers
hh456
Celebrated Contributor
2
sales
Goodjob my friend!
Incognito
WR Officer
4
Master of Disaster
Thanks. Know I’m a bitch but I’ll fight like hell for guys like this because they’re good people 
hh456
Celebrated Contributor
1
sales
Way to make it happen. All the money is made in the grey. That’s the secret to success.
FightingFistDrangon
Politicker
2
Director of Sales
Congrats! @Incognito
NoSuperhero
Politicker
2
BDR LEAD
Siiiiick!! What a way to get after it and stay consistent!
Hotlead
Politicker
2
Producer
Feel like I am one of the only other people who will understand this... but fuck yeah BOR on the spot is the way to rolllll
Incognito
WR Officer
3
Master of Disaster
If Gramercy doesn’t take my latest submission they can suck my ass after this fiasco. Afterwards they legit sent some lackey into my office door with a “well what exactly happened?” And proceeded to tell me that they really want interior luxury home interior renovations. 

I just sent them a GC who does luxury office interior renovations only. 

TYFUBYE BITCHES
funcoupons
WR Officer
2
👑
I care about insurance. ❤️
Incognito
WR Officer
2
Master of Disaster
So that’s you, me and……… *crickets*
funcoupons
WR Officer
1
👑
Anyone? Anyone? Bueller? Bueller?


idk, my butt?
CharmingSalesGal
Politicker
1
Account Executive
Zammmmm, nice work @Incognito !!
TheRealTommyCallahan
Arsonist
1
President of Callahan Auto
Congrats! @Incognito
sugardaddy
Politicker
1
🍬
Congrats! That's nice – beautiful work!
Mjollnir
Politicker
1
Account Executive
nicely done!!
LordOfWar
Tycoon
1
Blow it up
Hell yeah, GET IT! Awesome job!
Fenderbaum
Politicker
1
Retired Choirboy🪕
Congrats! @Incognito
Hosshead
Opinionated
1
Retired
Congrats! @Incognito
Jewcan_Sam81
Politicker
0
Account Executive
Congrats!
sellingsellssold
Politicker
0
SDR
Congrats! @Incognito
HappyGilmore
Politicker
0
Account Executive
Congrats! @Incognito that is a lot of money!
ragnarlothbrok
Politicker
0
Key account manager
Congrats! @Incognito
MR.StretchISR
Politicker
0
ISR
Congrats! @Incognito
SDM
Politicker
0
Sales development manager
Congrats! @Incognito good deal
Boudreaux
Politicker
0
Regional Manager
What a story! Congrats
Pachacuti
Politicker
0
They call me Daddy, Sales Daddy
Grats!
Jr7
Politicker
0
AM
Congrats! @Incognito
Maximas
Tycoon
0
Senior Sales Executive
Congrats.
CadenceCombat
Tycoon
0
Account Executive
Great work!!!