CoronerCloser

Liger King

Influencers are taking over sales. Change my mind.

When did sales become who can be the biggest influencer? Some of these people barely even have experience doing the job they try and influence people how to do. There's no way someone who has been an SDR for a year is now the most knowledgeable person in the world on how to book meetings. Is there even that much to know? Same goes for new Sales Leaders or AE's. This isn't rocket science... its sales. Yeah there are different techniques to use and strategies to follow but everyone seems to be experts now a days and when you actually listen to what they have to say it's all BS. I never learn a damn thing from these people.

Here's a reality check. Why don't these influencers actually do the job they are preaching to everyone "how to do better" especially when they have no more than 1-2 years experience ever doing said job...

🎈 Mentorship

🎙 Interviews/Podcasts

🤷‍♂ Poll

7

12 comments

Sort by:

LordOfWar

Tycoon

5

Blow it up

That's one of the reasons I like my industry, no influencer will convince the boomer buyer I deal with. They want a call and a relationship, not some fake inspirational post on LI.

funcoupons

WR Officer

0

👑

I completely agree. I'm glad my industry isn't sexy and trendy.

SalesPharaoh

Big Shot

0

Senior Account Executive

What industry are you guys in??

LordOfWar

Tycoon

1

Blow it up

B2B/B2G

SalesPharaoh

Big Shot

0

Senior Account Executive

Makes sense when it comes to p7blic sector

Justatitle

Big Shot

2

Account Executive

They aren’t selling so they have to make themselves feel good by having a base of followers “those who can’t do manage” and those who can’t do either become a LinkedIn influencer give me a break. If you’re great you don’t have time to be on LinkedIn posting bs and trying to get clout. Rant over

poweredbycaffeine

WR Lieutenant

1

☕️

They are forced into it by their companies. Go look at their employers and I bet you they are working for one of 3-4 different spots.

avocadobegood

Valued Contributor

1

MM Account Executive

you mean you don't want crypto advice from a VP of sales? weird

Telehealth_2the_Moon

Notable Contributor

0

Director of Business Development

Some of it is put out automatically from their companies or a vendor they hired to crank out content for their people.

Other than that there are a number who have found that they can build a following and monetize that different ways by creating content and sharing it like that. Often it's bullshit, but it works well enough to be viable. Just like influencers on other social media platforms.

sketchysales

Politicker

0

Sales Manager

Maybe a controversial opinion but I think that most people who go on to be sales or marketing influencers and or consultants just dont know how to sell very well. They had to take up the influencer or consulting role because they couldnt make enough money doing the real job

JustGonnaSendIt

Politicker

0

Burn Towns, Get Money

High Charisma score but low Wisdom score on their character sheet. Essentially, a Bard.

They have to go use that charisma to get 'followers' because it won't get them deals :)

JustGonnaSendIt

Politicker

0

Burn Towns, Get Money

Perhaps for B2C or SMB sales. But I can say confidently that Enterprise accounts DGAF about influencers. They care about the B2B relationship and positive ROI.

In fact, being some big personality online is probably a detractor, as it's clear you're more about your personal brand image than helping the customer.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

© 2024 Bravado Inc. All rights reserved.

Privacy Policy Legal and Privacy Center Sales Jobs

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.