The War Room
Question
Post
saaskicker
Politicker
12
Sr. AE
saw your other post on how to find small businesses. as a freelance marketer i think you need to go hyper local, even door to door to some businesses --> once your land your first few clients build off that network and ask for referrals, freelance gigs are the most successful in my experience by working that word of mouth referral engine.
antiASKHOLE
Politicker
6
Account Executive
Start by building your brand online. 95% of millennials (people in DM roles in today's world) are on social media. Using things like LinkedIn and Facebook for your lead sources is a great place to start.
Sunbunny31
Politicker
6
Sr Sales Executive
You're going to have to market yourself.

And what better way to show those businesses you're trying to secure as customers that you're good at marketing, than by getting their attention this way?
NotCreativeEnough
Politicker
4
Professional Day Ruiner
cold calling, cold emailing, LinkedIn, marketing, social media presence, there's a ton of options out there. Pick the one that's most appealing to you and become a pro at it. They all work, just depends on what works best for you and the market you fill.

Don't be afraid to hire someone to do the role either. If you own a small business, chances are you're wearing a lot of hats right now and aren't able to devote as much time to prospecting as needed. Please don't read this as an insult or me putting you down, its just the truth of owning a business. Prospecting and finding clients is a full time job, and if you aren't able to dedicate full time job hours to it, it may be in your best interest to hire someone who can and who knows how to do those tasks already.
TennisandSales
Politicker
3
Enterprise Account Executive
i would look at Chris Walker.
This guy is my favorite marketer.

his basic approach is to post content on linked in and through a podcast to show the market what you believe in and what your view is on marketing.

worked really really well.
Pachacuti
Politicker
3
They call me Daddy, Sales Daddy
People buy from people. You need to physically network with people. Go to local events, get involved with a local tech incubator, find a couple charities to work with, find other events/groups/clubs to work with to get your name out there.
SSinYYZ
Good Citizen
1
Vice-President, Producer
This should have WAY more upvotes
Joeclc
Contributor
2
Partner Channel Manager
LinkedIn is the best. But donโ€™t make it look like a pitch, make it look like youโ€™re curious about their business and just chat. It mostly works for me
SADNESSLieutenant
Politicker
2
Officer of โ™ฅ๏ธ
Cold calling - door to door - but most people do 80% of their buying on their own online so having a great LI prescense is super important. Post great content, follow great creators in your space, add value to comments, start conversations, pique interest, show results, do case studies, give value so people see you as the obvious choice, do a podcast, host those other leaders or business leaders, write a book, give it all away for free
CuriousFox
WR Officer
3
Senior Account Executive
Yep. Also pick up the phone and make some calls.
AgastyaAdams
Politicker
1
Sales Development Manager
Start putting excellent content to your ICPs and get the traffic organically?

Your Website / LinkedIn / Bravado: tons of platforms today where you can add value through content
jefe
Arsonist
1
Head of Sales
Aside from cold calling, door knocking, and marketing - try events and network as much as you can.
Abstrakt
0
Director of Cloud Solutions
Go to where your customers are and put your product and pitch in front of them.

Tiktok, targeted ads, cold calling etc
Skynyrd
Personal Narrative
0
National Sales Director
The internet is a great thing, if you don't mind spending a few minutes research your prospects, you can learn a lot about them before you call,
GrizzleMcThornBody
Arsonist
0
See? Sweeeeeeet.
Phone calls, walking in. And not charging market rate. You need to undercut everyone by a mile in order to get adaption of your product.
Advisory
0
Advisor
Regardless of the messaging or the channel you use, you have to take them through a process: awareness, curiosity, interest... and finally engagement. It's less about intersecting with them when they happen to be 'in-market', but becoming known (cost/time effectively) whenever they prioritize what you have. Fomenting this journey also depends on what you're selling....
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