I'm working for a start up that's coming from overseas and the existing softwares being offered were extremely niche and not really applicable to the US since we do everything in dollars over here. My problem is that when I pursued this opportunity I was under the impression that there would be some marketing or desire being created. But so far, nothing. I'm expected to prospect every business ever, cold call, and somehow surgically pick their business apart to see if they could use custom software or anything we have.
Help please. Is this worth it? Should I move on? Anybody have any success in something similar that they could provide wisdom on?