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Is my Opportunity to Deal Won rate good?

Hello everyone!


I was wondering is the Opportunity to Deal Won rate that we're having in my team was good, as I don't have anything to compare it to.


We are a SaaS platform operating in the HRtech industry. Our SDR team is supposed to book meeting with people hiring, and our AEs are supposed to convert those meeting into subscriptions.


We have a conversion rate of 30% (total of subscriptions sold / total of meetings booked).


I'm neither happy nor unhappy with it but I'd like to compare it to industry standards, any idea please?


Thanks a lot, have an awesome day!

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