Any time you send a LinkedIn connection request, and you use the line "It looks like we have mutual connections" in it, I KNOW you are going to connect-and-ptich me. So what do I do with your request? I ignore it...same goes for stalkers.
Who the fuck cares if we have mutual connections? I don't know who I've connected to on LinkedIn anymore after a decade on the platform. I get that sometimes you're using automated tools to send out connections in bulk, but let's stop for a second and think about how we could improve this tactic.
Why not pick one of those mutual connections and create a "why you, why you now" style message like:
"Hey PBC, I see you're connected to [insert name of someone at a customer account]. Did you know we work with their team to help them overcome [challenges your platform solves for that is relevant to me]? I would love to connect with you to understand if we can help your team do the same."
You've created social proof, made the message relevant, and have removed the dread of accepting your request. I would accept this message 8/10 times...and I am sure other leaders would, too. Give it was a whirl, and if it works, send me three fiddy.
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