Hello WR,
I have received 27 cold emails and LI messages this week. 3 of them had a specific reason for why that person was reaching out to me. The other 24 had no specific reason they were reaching out to me and no CTA. I felt like I could have just archived the message and moved on with no consequence...but because I am a cherub, I responded (and I knew it would get me out of all automated cadences).
When writing cold outreach emails, make sure you are specific in your outreach. You're probably asking, "PBC what does 'specific' mean?" Good question, fellow savage, let me tell you.
Specific means you tell me in simple and plain language why you are reaching out to ME. Do I have a title that fits your ICP? Does my company look like one of your customers? Is there something specific that would make me want to read your email and think "wow, yes, I am that specific thing"...and bonus points if it compels me to respond to you.
So, as you reach out to your cold targets today and next week, I challenge you to be specific about why you are reaching out to that prospect and leave a compelling CTA at the end that is likely to elicit a response (e.g. open-ended question, NOT A BOOKING LINK).
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