I've got customers who are on archaic pricing versions and eventually when they need to make upgrades, the default is to migrate them to the latest pricing version which is like 100 to 200% increase. A couple of things I'd wanna know is
- how can you justify this to the customer when they bring up loyalty?
- Essentially the capex in Saas companies is lower as compared to other industries, so I was thinking using the rhetoric around inflation and staff overheads to justify the price increase. Has anyone used this in the past?