Back
The War Room
Question
Post

Lack of Social Proof

How do you navigate the lack of social proof / client referrals and testimonials?


Wether you're working for a new company and just starting to build your client portfolio or if you are trying to breach a new market segment with an unproven use case... What is your strategy when the prospect asks you for social proof?


Please upvote if you'd like to promote more responses in the discussion! Thanks!

4
SalesPharaoh
Politicker
+8
AM BDR
Create theoretical uses cases with solid examples and pitch them to the customers.ย 

I usually respond, this is a new product and this is how we expect it to look like with you directly. And also note our 1st subscribers get free features everything included for x months and then at an exclusive rate later on.ย 

So hurry up work with us on being the 1st adopter!


Side note if there is a competitor doing the same thing you can inspire youe use case by theirs.ย 
CadenceCombat
Tycoon
+13
Account Executive
Fair response. Thanks!
wahmsales
WR Officer
+10
SDR
Ugh I worked for a company that had thousands of customers (early adopters) but nearly zero social proof. I would always mention the bigger vision and mission of the company, along with the perk of being grandfathered in at an early adopter rate.
5
Favorite Social Media Platform In General
Question
9
Choose The One You Use The Most
+32
NoSuperhero , ย  verbalzzzzzz , ย  BCD ย  and 32 people voted
20
Lack of Integrity
Question
25
50
Do you find that a majority of people completely lack basic social skills?
Discussion
84