Fribbles

Sales doosh

Notable Contributor

Celebrated Contributor

"Lead Gen Companies"

Has your company blown a fucking bag on outsourced LeAd GeN companies?

Cause mine has... and it's been a cluster fuck. Meaning, we marketing paid 100k to Madison Logic to find us "BANT qualified" MQLs. $220 per lead... I was sus from the beginning...

They've sent us thus far about 150+ "MQLs" and not a single one has converted to a sale.

Apparently, Madison Logic creates landing pages and these leads have to download our content, and then the Madison logic rep will call the lead and vet it out... then they send it to us as a MQL.

But as you might've guessed. They're all bullshit and when I get these "leads" on the phone. They tell me they've never had any interaction with my company and have no idea what I'm talking about. Hilarious right? Yeah so Im telling marketing to get a refund and cancel that shit.

Has your company outsourced lead gen for enterprise B2B sales? If so, what's your experience? Any recommendations? PLEASE SHARE IF YOU VOTE YES. otherwise you're full of shit if you vote yes and don't share.

We've also used Sales Pond - also a total fail.

Has your company had success with outsourced lead gen

Attached poll

yes no

*Voting in this poll no longer yields commission.

🔎 Prospecting

🏙 Corporate Experiences

20

26 comments

Sort by:

UrAssIsSaaS

Arsonist

3

SaaS Eater

Yikes, cant say Im surprised to hear this though. Ive never used a company like this but in my last role we did outsource a LinkedIn lead gen company to run outreach for us there and it it was fucking trash.

They were telling us they were having all these convos with our target prospects but when we would log in and check there was literally nothing there. Fraudulent

Fribbles

Notable Contributor

2

Sales doosh

Ok so if you vote yes PLEASE share the company used.

jefe

Arsonist

0

🍁

And if they work, but especially if they don't.

Diablo

Politicker

2

Sr. AE

We never had success and hence we scrapped it because we were literally wasting $

BmajoR

Arsonist

2

Account Executive

I loathe those illiterate fucks spamming my inbox with their useless and unrelated leads.

CuriousFox

WR Officer

2

🦊

End of story.

Fribbles

Notable Contributor

0

Sales doosh

lmao

Woody

Politicker

2

Business Development Executive

I worked at 2 lead generation companies. One of them was excellent, the other was appallingly bad.

$220 per lead is very low for an actual BANT qualified lead. Typically the lead generation company should actually schedule a sales meeting for you and not just send you the contact details. I had clients who were very happy paying between $500 and $ 8,000 per lead depending on the difficulty.

The better lead generation company I worked for had a lead guarantee. We would determine the lead criteria you were interested in paying for in advance and lead could be rejected if they were found to not meet that criteria.

ryan_howard

Politicker

2

Director, Business Development

It doesn’t work. Most companies are too niche and the ones that are broad are obvious leads you could find with simple research.

JustGonnaSendIt

Politicker

2

Burn Towns, Get Money

Voted Yes:

I have worked with outsourced lead-gen that was hugely successful, and some that was a total waste of money.

The successful ones were generally small shops with highly experienced ex-sales people or ex-consultants with big networks. They would leverage those networks for introductions and were very targeted in their approach.

In this example, we used them at an early-stage startup to help us get audiences with F500 companies, knowing that even 1 deal with these companies would be a huge win.

These folks took the time to get deep in our solutions and actually helped us crystallize our messaging, because they wouldn't execute on shit messaging. You're talking about something in the neighborhood of $1000 - $5000 / Lead on cost.

On the flip side... I've worked with several call farms that basically returned zero leads after $ Millions of investment - Despite promises of $250 - $500 / lead.

At the $500 / lead level, just hire up on BDR's and build a talent pipeline in your organization. It's going to work out much better for you.

SaaSam

Politicker

1

Account Executive

If you're even remotely niche it's likely not going to work out. Also tend to be better for more transactional sales cycles.

Salesvpfl

Good Citizen

1

VP of Sales

Haven’t had success with this. Clicked yes on the mobile app by accident and can’t change it.

Fribbles

Notable Contributor

0

Sales doosh

lol thanks for letting me know. We still have 8 yes voters who got some splainin' to do!

quancom

Good Citizen

0

BDR (Business Development Rep)

I'm thinking of getting one of these services for my company therfore I voted yes (positive-expectation) because I head straight to the poll before reading your post and I was wondering what the percentage are :)

jefe

Arsonist

1

🍁

I get LIT UP by people from all around the world trying to sell me this. Never went with it as I have 0 faith.

Seems that viewpoint is justified, based on your experience.

SUCKS though, and hope you can get some/all of that money back because it sounds like a massive waste.

Thanks for naming the company, haven't come across them and will ensure I never will.

Fribbles

Notable Contributor

1

Sales doosh

Appreciate the response! oh ya, steer clear and happy hunting

jefe

Arsonist

0

🍁

Thanks @Fribbles !

dwightyouignorantsale

Politicker

0

Account Executive

We’ve tried this a handful of times and it has never worked

Fribbles

Notable Contributor

2

Sales doosh

I just don't understand the logic of "we can do it better than your own reps". I was talking to the marketing manager in charge of the program.. and it just sounds like they're outsourcing this work to indian call centers. I say that because the Madison Logic rep said something like "oh yeah my partner in India"... so I'm just like wtf.

dwightyouignorantsale

Politicker

0

Account Executive

I hear ya… We’ve tried this so many times and it’s failed. yet after we re-budget for the next year, people think it’s a good idea to revisit and it never is 🙃

Gyro25

Notorious Answer

0

Account Executive

We've tried one in the Philippines and Ukraine. Neither were "warm" or even the least bit qualified.

I instead went to sales nav, put on some house music and prospected for an hour or so a day to get my leads. I wish I had success with them, but just isn't the case.

IYNFYL

Politicker

0

Enterprise SaaS AE

Yeah I’ve never had luck with lead gen companies and in the end they always have excuses on why they couldn’t perform

WomenWantMeFishFearMe

Politicker

0

AM

It depends on the company to be honest

paddy

WR Officer

0

Director of Business Development

The term lead gen is super vague. I have some questions:

Are you talking about lead aggregators? Did you specify what kind of leads you were looking for? Are they just sending you lists with aged data? Are they real time leads (live call transfers, recent submitted web forms, web visits, etc)?

You need to ask these things to a lead aggregator/provider beforehand.

What is your business? Are you selling B2B products or B2C? If it's B2C, it's much easier to set the parameters for what types of leads and you can negotiate how you want to pay for the leads with more leverage.

Killebrew

Valued Contributor

0

VP

Lol I had the exact same experience with Madison Logic. We saw the leads come pouring in from top accounts and thought we really did something. Then I started seeing a handful from an account that I knew for a fact just expanded their relationship with our competitor to the tune of 10s of millions and they had a good relationship.

I can't tell if they're running some stunt or are just outright fabricating leads but if I was a guy getting cold called because you told some company I was interested in something I'd never heard of, I'd be pretty pissed.

GreenLeader

Contributor

0

Director of Inside Sales

I’ve used two. One of them was forced on me by marketing and resulted in one decent lead after about a million dollars of spend.
The other was 511 out of Redding, CA and was actually really good.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

© 2024 Bravado Inc. All rights reserved.

Privacy Policy Legal and Privacy Center Sales Jobs

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.