FormerStartupJobHopper

AE

Valued Contributor

LinkedIn influencers thinking everyone is active on LinkedIn

These people drive me nuts. Every single day I see people talking about high detail personalization based on details that are essentially impossible to find unless they are 1) an enterprise business) 2) another B2B tech company 3) highly active on LinkedIn.

Maybe I'm being too curmudgeony and they are just talking about their world. But I see stuff like

Comment on their posts on LinkedIn!
Personalize based on any interviews or podcasts they've been on!
Refer to their CEOs top priorities to their shareholders!

Uh huh. And all of that is totally applicable to the majority of sellers who are selling to Joe Smith's Autobody in Iowa City. Joe's dad started the company and passed it to Joe Jr and Joe Jr takes home 90k annually and doens't even know what software is.

It just irks me that the people posting this stuff act like LinkedIn oriented personalization is applicable to most people. Most buyers are not B2B tech influencers or fortune 2000 execs.

🔎 Prospecting

💌 Cold Emailing

👥 Social Selling

13

14 comments

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CatMom

Politicker

2

Account Executive

Yeah LI is becoming more annoying than Facebook lately

CuriousFox

WR Officer

3

🦊

Becoming??? 🤣☠

CatMom

Politicker

1

Account Executive

Hahaha you right. It’s so far gone 😂 yet I’m over here still using it to get leads and shit 🤣

Gasty

Notable Contributor

2

War Room Community Manager

Thanks Jesus someone said this. All them "teachings n trainings" by these Sales trainers is only applicable for suspects/prospects who are active on LinkedIn.

Not just the trainers, but all "AI" tools which help you write better emails (Lavender), or tell you a prospect's personality (Crustal Knows) only work for the active ones.

Till someone thinks of a great solution to this, I'd say you do the following:
1. Segregate them according to their titles / personas
2. Craft at least 2 decent+ templates for each persona (not very personalised because of obvious reasons)
3. Play the Law of Averages

Thinking out Loud: This challenge can only be solved via a community. SDRs and Sales would have to get the information stored inside their CRMs about these inactive prospects and distribute it to the public somehow.

Maybe someone can build a Public CRM of some sorts. Having details about only these kind of prospects and buyers. For the rest, we already have LinkedIn and the "sales trainers and personalization bla bla"

ThatNewAE

Big Shot

0

Account Executive - Mid enterprise

Public CRM like ZoomInfo - but with more personal content?

AssistantToTheRegional

Politicker

0

Enterprise Account Executive

Lavender provides plenty of value even with prospects who aren’t active on LinkedIn or socials

jefe

Arsonist

2

🍁

So much of it is so damn tone deaf.

Pachacuti

Politicker

1

They call me Daddy, Sales Daddy

Often the key DMs in my niche don’t even have LI profiles. Hard to comment on what doesn’t exist.

LordBusiness

Politicker

1

Chief Revenue Officer

YUP, there are SO MANY buyer personas and industries who find their way on LI once or twice a year (or if they are looking for a job), yet the “social selling” gurus (those who speak about stupid shit like “dark social”) are convinced that everyone is just waiting to read their content.

CuriousFox

WR Officer

0

🦊

This needs to be voted higher ‼

Blackwargreymon

Politicker

1

MDR

Yeah LI is becoming more annoying than Facebook lately

Kosta_Konfucius

Politicker

0

Sales Rep

Lots of time Csuite delete their profiles because of cold outreach

Error32

Politicker

0

ISR

Fwiw my team deal sizes are 200k-1.8m generally. So don’t you worry your sweet little head about the expiration.

Clashingsoulsspell

Politicker

0

ISR

Just say “it’s standard verbiage in our contracts.” Our team sees faster turn arounds with it vs not and I also sell SaaS.

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