Kanyebut4sales
WR Lieutenant
1
Account Executive
45 seconds at most for me, try to keep it hyper relevant and incorporate what Iโ€™ve learned from other research Iโ€™ve done about their companyย 
sell3r
Big Shot
2
GTM
Do you include anything quirky or include something to help you stand out? I typically tell them upfront "hey, this is a way to save us both time, allowing me to be concise, and refreshing all at the same time"
Kanyebut4sales
WR Lieutenant
1
Account Executive
I make cover images for the videos to help them stand out but I tend to be quirky naturally ๐Ÿ˜‚
sell3r
Big Shot
0
GTM
Quirky is key IMO!
Incognito
WR Officer
0
Master of Disaster
I do cover images for most of my general post vids, but would that somehow take away from the personal aspect of a direct message video to a prospect @Kanyebut4salesย ?
Kanyebut4sales
WR Lieutenant
1
Account Executive
I put myself waving on the cover image with their name and a one sentence reason for the video.ย 
Open rates are through the roof with it
Andy
Good Citizen
0
Enterprise Sales
I aim for 30-45 seconds videos. I try to lead with some form of hook that shows I at least did my research then keep it casual and to the point.ย 
SalesPharaoh
Big Shot
0
Senior Account Executive
Never tried it. So in following this discussion for ideas
Incognito
WR Officer
0
Master of Disaster
Are you speaking about direct messages to prospects or general posts?
sell3r
Big Shot
0
GTM
Direct messages to prospects
Incognito
WR Officer
0
Master of Disaster
Ah, I would simply record what I would say in a message? So, however long it takes to read that short message.ย 

Think "what would make them watch this, and why would they care?" and make it 30 seconds.ย 
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