SaaSData profile picture
SaaSData profile picture

SaaSData

VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ

Catalyst
Opinionated
Valued Contributor
+5

SaaS Data Report Week #1 - Marketing and SaaS Spend

They weren't kidding when they said marketing likes to spend money on Ads.


Here is the monthly spend for July on Paid Google Ads that I found in the Google SERP.


If you want any company's Ad Spend for July just comment below with the domain name and I'll search my SaaS Database for the information.



๐Ÿ“จ Marketing
๐Ÿ˜ค Conflict Resolution
๐Ÿ“ณ SaaS
13

24 comments

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InQ5WeTrust
Arsonist
5
No marketing, mayo isn't an MQL
Marketing when they get a new idea.ย 
SaaSData
Catalyst
1
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
Better check that copy.
CoorsKing
WR Officer
3
Retired King of the Coors Knights
Lol SolarWinds really doing damage control there huh
SaaSData
Catalyst
0
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
They see about $2.8m in value from their organic efforts.

HubSpot sees $28m in value from their organic efforts (comparison).
saasgtm
2
Sales Director
Oh wow this is good, do you have it for UiPath?
SaaSData
Catalyst
1
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
July - 55k
BmajoR
Arsonist
2
Account Executive
How much does PornHub spend?
SaaSData
Catalyst
2
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
PornHub is - $0 Paid, $3.6M (in organic value)

Content is the key.ย  Better content, less paid ads.

but the kicker for Pornhub is keywords they rank for.

Hentai drives 6.1m visitors per month.
BmajoR
Arsonist
1
Account Executive
That's disturbing
SaaSData
Catalyst
1
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
Yes, I'm going to roll out more SaaS Data in the coming weeks.
poweredbycaffeine
WR Lieutenant
2
โ˜•๏ธ
Compass (real estate)
SaaSData
Catalyst
2
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
compass.com

July -
paid - $7k w/13.3k visitors (cash to google)

organic - $1.7m w/2.6m visitors (SEO - value)
SaaSData
Catalyst
1
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
The above are public/traded - July numbers for some of the most common companies we'd think of.

Unicorns spend a lot too - will keep the War Room fed with great SaaS Data.
SaaSyBee
Politicker
1
Founder
Yikes.
SaaSData
Catalyst
0
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
More to come.
hh456
Celebrated Contributor
1
sales
@Closeitalreadyย data bish read
SaaSData
Catalyst
0
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
Week 2 is coming.ย  We've got Unicorns with some spending problems.ย  We might have to get the Credit Cards back from our marketing teams.
hh456
Celebrated Contributor
0
sales
He just complained about the group being useless so I tagged him in a bunch of valuable posts.
SaaSData
Catalyst
1
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
Thank you for your compliment @GrizzleMcThornBody

His complaints are going to eat themselves over the next few weeks as I add enough value to this group to make this forum a pay forum. (j/k on the payforum comment)
SaaSData
Catalyst
1
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
Heโ€™s useless
hh456
Celebrated Contributor
1
sales
SMCIMYF
hh456
Celebrated Contributor
1
sales
Cyber w me
SaaSData
Catalyst
2
VP of SaaS & Unit Economics ๐Ÿดโ€โ˜ ๏ธ
rn? =)
TheNegotiator
Arsonist
0
VP of Sales
Where do you get this magical shit from?

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