Y
Y

YouEnjoyMyself

RD

Good Citizen
Contributor
Fire Starter

Marketing blasting database with an incentive that stings?

Big database send today for Cyber Monday with an offer that dings our commission. We have this incentive in our back pocket but I never include it, obvs I want my CR as high as possible. Inbound lead gen by marketing so they've got full ownership to do whatever they want (also shuffle our db every 30 days!!). 

It's a $2k hit x units expected this month.

Is it normal for companies to advertise an offer that takes takes money out of the reps pocket? 


💰 Compensation
10

16 comments

Sort by:
funcoupons
WR Officer
6
👑
Companies value profit for themselves over profit for their employees, so yes. They will definitely offer sales and promos that get business in the door even if it means their people make less.
YouEnjoyMyself
Good Citizen
2
RD
Gotta get out of my Robin Hood mentality and just take advantage of the additional help, thanks funcoupons!
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
More inbounds = more sales, even if the $ amount per sale is less, so maybe it's a good thing overall.
funcoupons
WR Officer
2
👑
Yup, I'd rather have some money than no money.
MCP
Valued Contributor
1
Sales Director
Except when the company does this monthly, which I’ve experienced both as IC and manager. Then it’s just conditioning customers to wait for discounts and sales people to take discounted orders.
End of line.
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
Is it common, by which you mean, advertising an incentive/sale that lowers the cost of the product or solution on which you are paid commission?  

Yes.
YouEnjoyMyself
Good Citizen
1
RD
Shows how green I am! Thanks for the comment SunBun
Sunbunny31
Politicker
0
Sr Sales Executive 🐰
Everybody starts somewhere.    The goal is to drive business.  Sometimes it means eating a bit into your commission, but as funcoupons astutely pointed out below, better some money than no money.  If an incentive gets someone in the door, that might be a sale you weren't going to have otherwise.
poweredbycaffeine
WR Lieutenant
1
☕️
Is your company hitting revenue goals? If not, I bet this came from far higher up than that poor marketing coordinator that is sending these emails out.
YouEnjoyMyself
Good Citizen
0
RD
We've passed our revenue goals and behind on new customers acquisitions, we've run the same play Q1-Q3 and it was def time for a new message.

I've received 0 responses to the email. Marketing sleeps in the same bed as me and I'm not surprised on the email performance.
Diablo
Politicker
0
Sr. AE
I find it normal because you also get some back. Have been there, feel ya.
CuriousFox
WR Officer
0
🦊
Yes this is normal. 
SalesSage
Valued Contributor
0
National Account Manager
I will never understand this and yet it happens everywhere.  It is the constant battle between quality/sales vs quantity/marketing!
hh456
Celebrated Contributor
0
sales
Yes, quite common. They want you to make up the missed commission in volume. Best case scenario is you break even but that's still a ton of lost money.
YouEnjoyMyself
Good Citizen
1
RD
Best case scenario at this point is receiving a response.
GDO
Politicker
0
BDM
It happens. It sucks. Normally they should cover a part of the dink in commission 

Related posts

5

Do you actually use sales collateral that Marketing creates?

Question
👑 Sales Strategy
11
Do you actually use sales collateral that Marketing creates?
13% 100% of the time
48% Usually, but I make my own edits and add/remove content as needed
20% Sometimes, but they rarely get things right
20% LOL, no
46 people voted
5

How do I get my CRO to pony up some cash for a decent sales engagement tool?

Question
🤓
😤
👨‍🌾
11
13

SaaS Data Report Week #1 - Marketing and SaaS Spend

Discussion
📨
😤
📳
24
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.