Biznasty profile picture
Biznasty profile picture

Biznasty

Lead Business Development Manager

Opinionated
Catalyst
Valued Contributor
+3

Marketing is ruining my life - a cry for help

What do I do? I feel like I bitch non stop to the owner of our company about our marketing manager. This dude has an ego bigger than our building. He is constantly messing up the details (dates, spelling, grammar) and doesn't respond to my emails. I feel like he actually hurts the sales team. How can I work with this clown? Also, why doesn't anyone else care?

🔎 Prospecting
✌️ Growing Pains
📨 Marketing
22

51 comment

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paddy
WR Officer
11
Director of Business Development
Maybe fight him in the parking lot one day 
Biznasty
Opinionated
1
Lead Business Development Manager
I am not proud to say, I have considered it. 
paddy
WR Officer
1
Director of Business Development
Divide his team and conquer my friend
Chep
WR Officer
3
Bitcoin Adoption Specialist
Based on what I read in the comments it sounds like your best route is to create a paper trail and show your boss how horrible this marketing manager is at his job.
JuicyKlay
Celebrated Contributor
1
AM
always have a paper trail!
GlassSlinger
Opinionated
1
Carrier & Wholesale Development
CYA
Salespreuner
Big Shot
1
Regional Sales Director
What's the role of marketing majorly at your org? How is your senior team on dealing with prospects? 

Please escalate to the fullest to make sure he responds to sales 
Biznasty
Opinionated
0
Lead Business Development Manager
We're a smaller company. Originally, he started as someone who made marketing collateral, updated our website, social media, etc. Then he has now started claiming to be able to run our SEO and "drive new business growth". 
Salespreuner
Big Shot
1
Regional Sales Director
Sounds out of way too much. Amen!
Hope escalation helps
Biznasty
Opinionated
0
Lead Business Development Manager
He does respond if I copy in the owner but always has an excuse. No accountability. 
Salespreuner
Big Shot
0
Regional Sales Director
That's weird!
Biznasty
Opinionated
1
Lead Business Development Manager
Yes annoying. You are right about escalation though. Thanks for your insight. 
Salespreuner
Big Shot
0
Regional Sales Director
Welcome👍
Biznasty
Opinionated
1
Lead Business Development Manager
Even if you don't have any advice, I would like to know if other people experience this because it's making me feel crazy. 
softwaresails
Politicker
1
Sales Manager
I know we always joke about marketing ruining the lives of sales but I've yet to be at an organization where that's the actual case so I don't know if I have feedback you'll find helpful but I do know that working to improve the relationship between sales and marketing can only improve things no matter where you are.

I'm a big believer that there should be collaboration between sales and marketing. Collaboration will lead to better results.

In regards to your issue, I wouldn't complain to just complain. If you are going to bring it up (which I think you should) be sure you have examples of what is happening. Come prepared with real things that are happening and examples of it happening. For example, show all of the emails that are unanswered and all the grammar / spelling issues.
Biznasty
Opinionated
1
Lead Business Development Manager
I am definitely complaining on a case by case basis. Not even really complaining mostly coming from a place of concern for my financial wellbeing. Definitely solid advice though
TheHypnotist
Executive
1
Sales Manager
I second this, and would add - "make it constructive criticism". No-one wants to listen to people bitch and moan. At the very least ask the questions like "how can we avoid this?" or "how can we make it better?" and have a few suggestions of your own.
softwaresails
Politicker
0
Sales Manager
These are great questions to ask!
SalesSage
Valued Contributor
1
National Account Manager
following for sure because in a similar experience and it is shooting sales in the foot, this year is hard already!
Biznasty
Opinionated
1
Lead Business Development Manager
hugs
swizard
Celebrated Contributor
1
Sales Evangelist

- perhaps he is already a grown up which you can't really "change" as a person
- he might be tied closely to the companys' C-suite / Owners - which gives him the "hypothetical privilege" (in his mind) to act yolo
- there is this intangible bad weather in between you two which both of you are trying to fight in a wrong way - pull him in for a coffee or lunch and put the shit on the table - tell him that it's no way this whole thing can go far - try to understand his inner why of all his set of crap behaviors and help him to get on the right track.
Biznasty
Opinionated
1
Lead Business Development Manager
This seems extremely mature
swizard
Celebrated Contributor
0
Sales Evangelist
appreciate your comment! Good luck @ making friends with your mkt mgr
Biznasty
Opinionated
0
Lead Business Development Manager
But seriously, I will take your advice on this. He actually sent me a nice email yesterday so we are keeping the pleasantries rolling. 
Blackwargreymon
Politicker
1
MDR
What's the role of marketing majorly at your org? How is your senior team on dealing with prospects? 
Clashingsoulsspell
Politicker
1
ISR
Please escalate to the fullest to make sure he responds to sales
poweredbycaffeine
WR Lieutenant
0
☕️
What is marketing doing specifically?
Biznasty
Opinionated
0
Lead Business Development Manager
An example... we put together panel discussions as a way to get prospect contact info. The panel was scheduled back in April but he went with a machine based streaming platform and his computer rebooted in the middle of the intro for updates and it crashed the entire discussion and we had to reschedule ( we had 4 CISOs on, very embarrassing). By the grace of God we got them to agree to reschedule and subject themselves to humiliation again and he doesn't send out any reminders, calendar invites, etc to people who have registered until this AM. ITS TODAY. Then the calendar invites have the old date on them. He doesn't respond to emails, doesn't spell things correctly and takes it upon himself to send mass emails on the sales team's behalf that look like shit. 
poweredbycaffeine
WR Lieutenant
1
☕️
This is what I would refer to as active damage. I'd bring this to the CEO asap.
Biznasty
Opinionated
0
Lead Business Development Manager
The CEO thinks I am being overly critical. Says "no one is perfect". I've complained and pointed out so many mistakes that I can't anymore without making myself look like an asshole. 
Biznasty
Opinionated
0
Lead Business Development Manager
active damage is the perfect way to describe this. I'm frustrated because why do I care more about someone's business  reputation than marketing?! or the owner?! 
poweredbycaffeine
WR Lieutenant
1
☕️
I've been there--and as soon as I switched from "bitching" to my boss to displaying concrete examples of how the Head of Marketing was a bullshit artist is when the change happened. He was let go after the CEO (we were about 200 people) started to see how badly our webinars and event production was declining.
Biznasty
Opinionated
0
Lead Business Development Manager
that's valid and makes sense. I do feel like there is an emotional component to my complaints right now and maybe I need to cut that out 
TheHypnotist
Executive
0
Sales Manager
You're lucky, something might actually get done about it some day. My head of marketing is married to the managing director!
Biznasty
Opinionated
0
Lead Business Development Manager
ugh. That is so annoying. Our marketing manager is engaged to the ultimate decision maker at our biggest client. So I feel you. 
Biznasty
Opinionated
0
Lead Business Development Manager
I could honestly go on for hours 
JuicyKlay
Celebrated Contributor
0
AM
Just read through this whole thread. I’m so sorry you have to deal with a marketing person this clueless! Has anything changed for the good the last two weeks?
Biznasty
Opinionated
0
Lead Business Development Manager
basically no. The worst for me is the typos because I think it makes us look so shitty. I told him yesterday that I am always available to proof read anything he needs to give him a second set of eyes and then he sent an email blast out that had some in it. *facepalm
PedraPeanut
Old School Bravo
0
Director of Inside Sales
Unfortunately there's really only ever any actual action if there is a real negative impact. ie it actually gets a customer complaint or something.  
Biznasty
Opinionated
0
Lead Business Development Manager
Yes. Also sometimes if people are too connected even that isn’t enough which seems to be my problem
PedraPeanut
Old School Bravo
0
Director of Inside Sales
Ah yes, if that person is really tight with the higher-ups, they have complete blinders on. 
My team once had a real issue with someone, but it was the VP's son-in-law. So there was nothing we could do. 
Biznasty
Opinionated
0
Lead Business Development Manager
😭😭😭
Hannibal
Opinionated
0
Senior Account Executive
Sounds like a great marketer... I think you should hook him up with Corp. I also know a few Albanians if keeps getting worse!
Biznasty
Opinionated
0
Lead Business Development Manager
Lol ❤️
Domot
Valued Contributor
0
Account Executive
Try to see if you can give him suggestions in his field ("I obviously don't know as much about marketing as you do but have you thought about this idea?")
Biznasty
Opinionated
0
Lead Business Development Manager
Yeah. Right now anyone with a Facebook knows more about social media.
taylor
Executive
0
Strategic Account Executive
Seems like you're at a startup. 

Forward the terrible content a few levels up. Start a fire. Burn it down. Sure, you may lose marketing content, but who cares?
Biznasty
Opinionated
0
Lead Business Development Manager
I want to burn it down so bad. This week the CEO told me the marketing guy has never said anything bad about me and I wanted to scream “That’s because I’m not bad!” Lol
MR.StretchISR
Politicker
0
ISR
Based on what I read in the comments it sounds like your best route is to create a paper trail and show your boss how horrible this marketing manager is at his job.
Mr.Floaty
Politicker
0
BDR
I actually have three dogs and they are constantly stealing my thunder.
Cyberjarre
Politicker
0
BDR
Well now I’m curious!

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