Marketing is useless

I'm currently trying to push 3 products which I initially discussed with my CMO that I need her team to assist me in drafting the email messages ... smth which she agrees to help.


It's been 2 weeks since I last heard from anyone from Marketing. I reach out for an update, only to have a'' will update shortly'' reply. it's been 4 days since I got that reply from marketing.


When I finally sit down with the marketing executive working for me, I ask.. what has been done for the past 2 weeks? Below is my conversation with the marketing


Me: What has been done in the past 2 weeks?

marketing: We need time to mine the contacts, its not easy to mine contacts

Me: you mean it's tough to go to sales Nav, set up the desired attributes, and click download on lusha?

Marketing: YES! We have to make sure we got all the personas

Me: tf? are you guys hiring? What about Email marketing messages? Can you guys help?

Marketing: How can we help you if we dunno what you want to sell? How do we know what kind of messaging you wan

Me: tf?!


Please advise how to deal with marketing and if creating marketing messages is not part of marketing's responsible

👑 Sales Strategy
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10
RealPatrickBateman
Politicker
4
🔪Amateur Butcher🔪
Have you tried lining the entire marketing team up in front of a soviet-era firing squad? Does the trick for me every time. 
hh456
Celebrated Contributor
2
sales
walk in there and let her know she's fired and you need her badge.

also, happy to draft copy with you, hmu
Justatitle
Big Shot
2
Account Executive
You want to be successful all you can rely on is you… there’s a reason CMO average tenure is 18 months…
CuriousFox
WR Officer
2
🦊
I did not know this 🤔
Justatitle
Big Shot
1
Account Executive
Neither did I until 2 years ago and it’s a true stat.
CuriousFox
WR Officer
1
🦊
Oh I believe you. I learn new shit in here daily.
LordOfWar
Tycoon
1
Blow it up
The solution here is don't trust (or wait for) marketing. Do your own work, draft your own emails and prospect your own customers.

You know who buys and who kicks tires, or you should. Marketing will shotgun garbage out and 99% of the time keep you busy with make-work projects. They even said they don't know what you are selling in their response.

This is coming from someone who handles marketing for our company. I'd rather spend my time prospecting real opportunities vs. "driving engagement", but I guess we all have our cross to bear.
rainmakerinthemaking2
2
Enterprise sales executive
Becos in my previous company, my marketing works closely with me on drafting all these contents =/

Yea, I should cut the bitching and start working on it myself. Thanks for ur insight! 
TennisandSales
Politicker
1
Head Of Sales
hahah dude just go around them! 

Why would you want marketing to help write emails? 

If you need help, go to product, or CS not marketing. 

i HATE the email content marketing creates 
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
Screw marketing. Do it yourself.
CuriousFox
WR Officer
1
🦊
Write your own emails. They will be much better anyway. 🤷‍♀️
SADNESSLieutenant
Politicker
0
Officer of ♥️
Throw them in the shower, always does the trick for me
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