I'm at a company where they haven't created a case study since 2019, and that was from 2018 success stories. They also refuse to drive customer reviews on the various sites, I'm guessing for fear of negative reviews
I consistently am asked for social proof and case studies as a last step in my sales process, and can verbally tell stories, but seems like they want something more public/concrete.
Any advice on how to get marketing to step up their customer marketing game? Who should I talk to within the company? What should I bring?
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