I know we joke about sales < > marketing battles and I luckily have a great marketing director the only problem is she makes decisions for sales without our feedback. Now that I've transitioned to leadership role I am asking for more collaboration.
Sales has asked that we turn back on our marketing machine. Our Marketing Dir started it back up, thankfully, and now sends once a week nurture emails. (A lot of these leads haven't opted in they were just older leads we prospected that haven't gone anywhere yet.)
I have urged her to move emails to once a month, because I feel once a week is spammy, however she says "I am using data to inform my decision". So she is doing a once a week campaign indefinitely to inform her decision; and she pointed me to a hubspot blog about once a week nurture touches.
So...I can't argue with data, however if my whole sales team took a poll and requested once a month or every 3 weeks, and she is pushing back, because she is going to use data to inform her decision do I just let her roll with it, or should I push back because it's what the sales team desires/is comfortable with?
THANK YOU!
13 comments