Martech saturation

Question

What's up savages. For those of y'all in the martech space, it seems to be more saturated than ever.

From deal flow, to even getting a marketing executive on the phone with the least bit of interest is much more of a challenge than COVID or the year after (and pre Covid) and it's my suspicion there are simply too many martech companies.

2 questions for you:

1. How is this year compared to last year in terms of earnings and potential?

2. How is the lead flow and quota attainment at your company?

Anyone from an established name like HubSpot is excluded from the chat. Ready... go!

Accepted Answer

You mind sharing which sort of Martech you sell? You in the OTT world? 1st party data land? BBM automation?

Answer

A bit slower this year, but picking up.  However, our tech is foundational and critical.  We are at the mercy of deeper scrutiny by procurement and executives as they justify all tech decisions, but we’re still getting inbounds.

Answer

Everyone is different.   Some industries are hot while others are cold. And it’s all cyclical. You can’t compare your orange to my Apple.

Answer

I know from a friend that HS is till going great. EU market btw

Answer

Not at one currently but was for about three years before 2023. I felt it was incredibly saturated with the product I was selling. Lead flow was non-existent so there was a lot of self sourcing, which led to low quota attainment (paired with unrealistic quotas).
Can't said about this year specifically either on the earnings front,

Answer

Feel like most people are less busy than they were last year

diggitytron

Martech saturation

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diggitytron

Martech saturation

11 comments

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