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Mass Email Campaigns

I wonder if anyone here still uses large email campaigns, or "cold emails." What I mean, specifically, is grabbing a list of emails on a targeted industry and email blasting it with a product or service you provide. Does anyone use this method? How do you do your email blasts?


Thank you for your feedback!

๐Ÿ’Œ Cold Emailing
8
LordBusiness
Politicker
+7
Chief Revenue Officer
Abort, abort, abort. If itโ€™s easy then itโ€™s not scalable.ย 
Don_Ready
Politicker
+3
AE
For sure. If you don't have eyes on every single person in that outreach then it's a lose lose.ย 
sahil
Notorious Answer
+13
Deepak Chopra of Sales
This can be effective if it is NOT a pitch about your product / service. But if you use mass mailing in order to send out something clever or interesting, it could work.

As an example: We mass emailed a bunch of sales reps to invite them to the Annie Duke event. Since lots of people are fans of Annie Duke and it was a free / cool event, we got a really high response rate. Very few unsubs. Then we have an opportunity to "sell" those AEs on why they should be part of the War Room.
antiASKHOLE
Politicker
+8
Inside Sales Lead
Yeah, there are several free services that you can find that supports mass emails. Gmass is one of my favorites.ย 
Smithy
Politicker
+4
Director of Sales
I have used mailshake most recently, but I am not a fan of this as a strategy.
pipelinemachine
Good Citizen
Head of Business Development
Agreed @Smithy! A fellow previous Mailshake user here - now I moved the team over to Outreach. But even in Mailshake, we were including personalization with the use of merge tags/custom fields.

@MagicFan1998ย if the mass email campaign that you're considering doesn't include personalization, then I'd avoid it - unless your TAM is huge and ACV is low. This technique is more suited for self-serve & bottom-up Saas than enterprise sales models.
Savagedoge
Politicker
+7
Account Executive
Havenโ€™t done it in the last 3 years at least. Got very minimal responses even back then, a good bunch of them were asking us to leave em alone.ย 
antiASKHOLE
Politicker
+8
Inside Sales Lead
Sure there is a high percentage of "Leave Me Alone" or as Corp had his series "Unsubscribe", but there have been some good opps that have come out of mass email campaigns though.ย 
Savagedoge
Politicker
+7
Account Executive
For sure. Itโ€™s all about the timing and messaging. Messaging can be worked on, timing can be a hit or miss if youโ€™re mass emailing.ย 
I use this for drip campaigns or to nurture prospects
AutoSmiler
Arsonist
+7
SDR
I do it to keep certain prospects warm, set up a campaign for them to get some sort of content here and there so they don't forget about us. Everything besides that though, I get done for the most part manually. Allows you to capitalize on personalization while showing that you are a relatable human being and not just a bot.ย 
NoSuperhero
Politicker
+6
BDR
We're trying out something like that here, and it has some small benefits, so yeah why not. I think it really depends on the messaging that is being sent and how relatable it is. Marketing usually gets it wrong so whatevs hahaha
Beefany28
Politicker
+6
Business Development Representative
Not worth your time!ย 
MagicFan1998
Politicker
+4
Account Executive
Hey Beefany! I have actually set quite a few appointments and closed several deals from doing so. It may not work in all cases, but definitely does in some.
Beefany28
Politicker
+6
Business Development Representative
That's is great! Keep up the work
MaoMao
Fire Starter
+2
SDR
Pardot or it didn't happen
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
I hate mass anything campaigns. This is just the email equivalent of call blitzes to companies you haven't researched. You might be doing more harm than good.
PhlipOut
Politicker
+4
Account Executive
depends on your role. If you have a large territory to cover, sure. But I'd still make it a bit personalised by problems of that role, industry, job title etc.. VS just a generic ME,ME,ME email.

currently i have 200 accounts so I use various Outreach sequences as described above or for certain use cases (aside from on my top accounts, where it's more researched and custom).
In roles where I had maybe 10/15 accounts i never used mass emailing
Haast
Notorious Answer
+9
Account Executive
If you do it, keep asks out of it, make it a sentence or two and educational with perhaps a relevant link, but assume the content will get ignored. It's good for name/brand recognition as long as it isnt too frequent and begging for meetings. Do that part over the phone.ย 
CarolinaUnderground
Territory sales manager
If you list of prospects or contacts in excel mail merges scale fairly well as long as the dataset is manageable. It is also easy and quick to create sorts and filters based on you current activity with them to manage your own mini campaigns.ย 
rianlanigan
Good Citizen
+1
MD
Whats the body of the email?
MajorB
WR Lieutenant
+3
AE
Nerp. Nope. Nah. No way.ย 

I tier my accounts
I create a list of key individuals based on title on sales nav
I drop them into a modified "agoge sequence"
start with the tier ones, then move to tier 2s, then on to tier 3s.ย 

mass blasting doesn't convert.
CuriousFox
WR Officer
+11
Needer of Life Alert
Oh my gawd don't do it.ย 
SalesAssassin
Praised Answer
Senior District Manager
Honestly avoid. Drink some coffee and Pick up the phone
wHaTyAgOtCoOkInG
Catalyst
+4
Account Executive
isnt this marketing?
Kanyebut4sales
WR Lieutenant
+6
Account Executive
take your time and customize the first email of each cadence. It will pay dividends
jamtom
Enterprise Account Executive
Another thing to consider is most enterprises you're mailing into have fairly strict parameters around what emails actually get through. Many can identify certain tags associated with your email when its processed through a provider, see that it's part of a campaign, and just outright block it or send it to spam.ย 
Cepacol
Good Citizen
+1
BDR
It is good considering you are mixing the touchpoints. I always follow up an email with a call.ย 
BlueJays2591
Politicker
+6
Business Development Manager
I'll blast messaging out to 100-150 people at a time. Mainly for brand awareness. It has decent results, but not the results that tailored messaging has.
moneybadger
Head of Growth
I do it and we use Hunter as an automation tool. We reached a hockey-stick growth over the last 6 months solely on cold emailing and cold Linkedin. We use personalization though.
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