M
M

marketrader

Founder's Associate

Good Citizen
Fire Starter
Contributor

Maximising outbound deliverability/open rates

As the title says; would love to hear what you folk have found works best for you to:


A) Maximise deliverability - how many different domains do your orgs use, how many emails/day do you send max, is there stuff you do to increase chance of landing in inbox vs. promotions etc.?


B) Maximise open rates - what subject lines work best for you, any first lines in particular work super well?

💌 Cold Emailing
📚 Resource
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11 comments

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CuriousFox
WR Officer
3
🦊
I don't know I hate the Marketo crap so I stay away from it.
jefe
Arsonist
0
🍁
I almost forgot how you felt about Marketo lol
SoccerandSales
Big Shot
2
Account Executive
I don't have much for deliverability but customization is always key for open/conversion rates
Kosta_Konfucius
Politicker
1
Sales Rep
I really only track reply rates, open is nice to know if they look at it multiple times, but I really only care if I am getting a response
Diablo
Politicker
1
Sr. AE
Deliverability depends upon a lot of external factors as well. I look at open vs reply rate. I don’t send a lot of emails per day but I like to send customized 1st email
SADNESSLieutenant
Politicker
1
Officer of ♥️
a) No idea im not marketing

b) simple SBJ: like : More orders, better data, Bad data, Speed-to-lead

my email in two or three words without a sales attitude to it

First lines that get right into the heart of it.

'Hey X, We're seeing x is causing alot of y and z is needed to prevent it.'
marketrader
Good Citizen
1
Founder's Associate
Super helpful on the subject line - we use the RE: [[my name]]<>[[cust name]] subject line and get pretty solid results but will test your suggestion!
SADNESSLieutenant
Politicker
0
Officer of ♥️
Whats the reply rate? I know people open those because they think it’s an internal meeting or a meeting they have set with someone and we were using that in 2020 too but I heard customers just get pissed now because they open it just to find its not an internal meeting
marketrader
Good Citizen
0
Founder's Associate
We have like c. 5-10% reply rates!
SADNESSLieutenant
Politicker
0
Officer of ♥️
I'm at a 56% open rate right now within 12 hours but no replies yet, trying out some new messaging. Mind sharing your anonymized template here?
GTMLeader
Good Citizen
0
GTM Leader
Focus on outcomes, especially if you have case studies, white papers, etc that you can highlight your customers' results. "XXX Hospital increased their YYY by 17%" Outcomes are what customers care about. A subject line like that will capture their attention.

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