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Millions of dials a day

Anyone else think 100 calls a day is robotic?


I signed up to close deals and get those deals using a variety of methods (I’m a relationship guy, networking etc). 100 calls a day even 50 is not for me or the move for this position (Employee Benefits).


this is a small company so there’s no one out these dialing for me, or anyone sourcing leads for me, or any inbounds but my manager is convinced the only way to get meetings is through being a robot and making a million calls a day.


ps. I’m 3.5 months into the role and I’ve even met with a client he suggested I meet for advice and she even let me know with this role just dialing isn’t going to work because it’s more of a relationship based transaction.


also, I’ve been making these dials for 2 months with very minimal results and very minimal direction, input or feedback from my manager besides “it’s a numbers game”. My response has been along the lines of “no this doesn’t fucking work and why the fuck am I still doing this?” I’ve suggested different things and get nowhere and as of last week he suggested I do what I’ve been telling him we should do all along. Anyways just went on a rant but that’s it. I’m ramping this job search up.

Anyone else feel like 100 calls a day is robotic and inefficient?
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🔎 Prospecting
😓 Advice
12
sales4lyf
Politicker
+5
Business Development Manager
100 dials a day is definitely way too much, I found outreach via email / message usually yield more results for me personally rather than cold calls these days (although I know cold calling does still work). 

If your manager refuses to accept any other approach on increasing sales then I think you're right in ramping up that job search!!
goose
Politicker
+10
Sales Executive
It sounds awful, frankly.  But you can't out-think bad management.
Patbate
Politicker
+6
Benefits Consultant
“Can’t outthink awful management” I love that. So true
funcoupons
WR Officer
+11
Kahluapons
Quality over quantity...if 100 dials results in one booked meeting that leads to a qualified opportunity, how is that better than twenty dials that lead to five? 

If your most important metric of success is a hundred calls a day, like you said - time to find a new job.
BlueJays2591
Politicker
+6
Business Development Manager
100 a day is slightly ridiculous. that's being more of a telemarketer 
Patbate
Politicker
+6
Benefits Consultant
Agreed! I told coworkers if he wanted someone to sit here make calls all day he could’ve hired someone for A LOT less money.
TheDeplorable
Politicker
+7
AE
No. I do a lot of pre call planning
DaveGreen
Arsonist
+8
Head of Sales
Depends on your way of working as well - I've always given my SDR teams lots of freedom and will only look at the number of dials when they don't get to the # of meetings they should set. 

I've seen people making 100 calls a day and some do 30 calls and end up with the same number at the end of the month. Naturally then we look at all best practices to make a killer playbook.
CuriousFox
WR Officer
+11
Needer of Life Alert
I do not see how it is effective.  Quality takes time. I'd rather have qualified opps and details. 
cw95
Politicker
+6
Pricing Executive
I asked a similar question a while ago, now I show that the 'other' forms of prospecting are better via data. Produce results compared to the 100 calls a day and then you can at least back yourself up. If they then keep saying 'Nope, keep doing it' do it, and then after a while show it doesn't work and go back to what you know best. If it keeps happening, leave I reckon! 
Jackywaky
Arsonist
+9
Sales Manager
That's very interesting. I believe in continuous improvement - achieving the volume will help you find the persona you want to talk to - then you move to quality. Remember that confidence builds competence. In order for you to hit the nail on the head, you gotta make those dials at first. Long story short - start with volume then trim it down to surgically accurate calls. 
Nairobi
Politicker
+7
BDR
Omg, I just got PTSD reading this. My old boss and managers used to ALWAYS say "it's a numbers game" whenever I would ask for some clarification about their crazy numbers or whenever I would suggest new strategies that involved more quality in our methods. 

It's time for you to leave that place my friend, good luck with your job search!
Patbate
Politicker
+6
Benefits Consultant
Thanks!
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
Question for you: What has worked for you, and can it be documented in such a way that reps can replicate it?

If you can be an agent of change then you have an opportunity to shift the way that your org thinks of its KPI systems. If you're just complaining about the metrics, which we all do, then they will never listen.
the_sonk_master
Valued Contributor
+4
Sr. SDR
take some time to do some more research on people you're actually reaching out to, the better you can answer the "why you, why now" question, the more quality relationships you can have, and better results. Make it personalized and you'll actually feel like you have a soul
fuzzy
Notable Contributor
+21
CMO (Chief Meme Officer)
I destroyed quota in a previous role with nothing but emails and social. It really depends on your culture, craft, prospects, and product.
2
How many dials a day?
Question
8
5
BDR's/SDR's who are making >50 Dials a day, where are you sourcing your lead lists?
Question
7
53
Do you fake dials to satisfy call/activity metrics?
Question
68