Clearly inspired by Corp's Bluebird deal video I had one come in this week on Monday evening and close on Thursday. My average sales cycle takes a little over 60 days so this was a true gift.
I sell web development services and the usual sales strategy when taking on a new account is to sell a small engagement initially to understand the state of play and use that understanding to inform the scope of a larger follow on effort. In this case, I sold a website assessment because with this project we will be taking over from another vendor that has completed the majority of the work. This will hopefully tee up a $25k-$75k engagement to get their website live in the short-term.
The case with this company is that found us through a partner web page that showed our work/clients with their eCommerce technology platform. They sell the products of a manufacturer we built a site for and basically want the same look, feel, and functionality for their website.
I had to deal with one objection over email around using a performance measurement tool that didn't apply to their situation but after that it was smooth sailing. On the first call I got a verbal and sent contracts right after. They signed less than 24 hours later.
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