JuicyKlay

Most creative way you've booked a meeting?

I just got off an interview and they had me walk through the prospecting process then asked me what's the most creative way I've ever booked a meeting with a prospect. Honestly, I didn't have a great answer - I'm a linkedin/email/call/video and occasional giftcard kind of guy. What are the most creative ways you all have booked meetings? Personalized gifts, airplane banners, etc..?

🔎 Prospecting

😎 Sales Skills

💪 Motivation

75 comments

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CoorsKing

WR Officer

Retired King of the Coors Knights

I showed up with a bunch of pizza for the IT team and said they could have it while they listen to me pitch.

I miss in person meetings.

JuicyKlay

Celebrated Contributor

Food and drinks were always a great way to break the ice unless you're in SLC and bring a box of coffee to a breakfast meeting with LDS Church.

CoorsKing

WR Officer

Retired King of the Coors Knights

Ironically, I have done that. They were very polite, and just had the food while I had way too much coffee in the back

JuicyKlay

Celebrated Contributor

Hahaha small world! You can always guarantee they'll be polite. Great group of people to work with.

CoorsKing

WR Officer

Retired King of the Coors Knights

Oh yeah. The most intensive eval I have been through to date though. They are brilliant people, and not afraid to show it.

my_notes_are_in_salesforce

Enterprise Account Executive

I used to sell to the LDS Church. They have an annual technology conference where they invited their strategic vendors in and share their initiatives. It's an all day event, so they serve breakfast and lunch...but no coffee. In the afternoon I look around the room, and counted at least a dozen employees nodding off. Shocker.

SADNESSLieutenant

Politicker

Officer of ♥️

shit for pizza id do alot more than just listen ;)

Biznasty

Opinionated

Lead Business Development Manager

BEAST MODE

southernfriedsales

Opinionated

Senior AE & Business Owner

“I’ll order you pizza - while I pitch you on Zoom?”

I get the in person stuff. But I do think virtual presenting is a skill in itself. Even before this past year.

Rallier

Politicker

SDR Manager and Consultant

I always track people down by the G2 reviews they leave. You have to do some digging to track down the right person, but it's possible and if you do it's a good lead

JuicyKlay

Celebrated Contributor

The reviews they're leaving for yours or a competitors software? And then using that to craft your messaging?

Rallier

Politicker

SDR Manager and Consultant

Oh good point, I left out a key point. Looking at reviews of a competitors software. And then I say something like "noticed you gave company x a 3 star review on G2..." and craft the message based on what they said in the review

CoorsKing

WR Officer

Retired King of the Coors Knights

This is actually a really good tip. Do you just search for the competitor and then start scrolling through 3 star reviews and below?

JuicyKlay

Celebrated Contributor

That's what I'm talking about! Will be adding that to the prospecting strategy mix moving forward.

Rallier

Politicker

SDR Manager and Consultant

Exactly. Do it for all the review sites as well. G2, Capterra, etc.

Sometimes it's difficult to narrow down who left the review, but usually you can get a few good leads out of it

JuicyKlay

Celebrated Contributor

Learning tips and tricks like this is why I love the War Room! You never see stuff like this on LinkedIn. Appreciate it @Rallier!

Smithy

Politicker

Director of Sales

This is a great tip @Rallier thanks a lot!

ChiefGreef45

Catalyst

Account Executive

I like that, definitely something to work in.

Smithy

Politicker

Director of Sales

Another quick question on this @Rallier if it just says User in HR or whatevr, is there a way to get their info?

Riss

Opinionated

I don’t even know anymore 🤪

We have these automatically send to a slack channel so we instantly get updated the moment it happens! We haven’t had a conversion yet, but almost 100% of folks respond

southernfriedsales

Opinionated

Senior AE & Business Owner

They don’t get weirded out you looked up a review they made?

I assume not - but still, Damn. That’s a whole other level of research on a POC.

southernfriedsales

Opinionated

Senior AE & Business Owner

Ohhh - so you just can kind of pick… Amazing point!

farcosailas08

Demand

This stuff works. Provided you’re not in cybersecurity, which is the industry I’m currently working with, I’m happy to help. I’ve a super solid process for building these types of lists. Shoot me an email at [email protected]

DrunkZuko

Contributor

Account Executive

I created a fake scratcher lottery ticket where the grand prize was a yeti with THEIR logo. I printed it off, wrote a note on the back, and sent it to C-suite prospects. They had to reach out to me to redeem it which started a few great conversations.

Every ticket I sent was a winner. Wish I could have those odds at 7-eleven at 3 am.

JuicyKlay

Celebrated Contributor

Hahaha genius! What site did you use to create the cards?

DrunkZuko

Contributor

Account Executive

Thanks! I honestly don't remember the print company, but I printed the image on a postcard-sized paper. I actually used an image from our product as the background so it was even more relevant. When the prints arrived I put the below scratcher stickers over the prizes.

https://www.amazon.com/Silver-Round-Scratch-Off-Labels/dp/B001FBRWRC

LordOfWar

Tycoon

Blow it up

This is an amazing idea. Love that each one is a winner, they will feel so lucky and you can ride that high!

AlecBaldwinsHairline

Valued Contributor

Head of Sales Development

Subject Line: If I went to the moon...

Body:

And brought back minerals, would that be worth 15 minutes of your time? If not, let me know what would. I hear pizza is good to.

(INSERT CARTOON OF ASTRONAUT WITH A PICKAXE ON THE MOON)

Half the time it gets a response, and maybe half of those people end up taking a meeting where I send them a pizza during the call.

stanrym

Valued Contributor

CEO

I send a video explaining that I want to send them a book.

40 vids sent out - 13 meetings booked - 15 books sent.

I think I even have the actual video somewhere and email template. Let me know if you want to see it.

JuicyKlay

Celebrated Contributor

Would love to see that! What was the book?

stanrym

Valued Contributor

CEO

How to Win Friends and Influence People - and the pitch was that I'm just want to be friends and build my network

thesalesguru

Good Citizen

Enterprise Account Director

@stanrym Would love to see the messaging and book you sent as well?

stanrym

Valued Contributor

CEO

How to Win Friends and Influence People - and the pitch was that I'm just want to be friends and build my network

Email:

sub: preseason for contact
body: loom video

thats' it!

JuicyKlay

Celebrated Contributor

Thank you!!!

Telehealth_2the_Moon

Notable Contributor

Director of Business Development

Not sure if this is the most creative, but it was one that I was pretty surprised worked. I did some outreach talking crap about sports teams from where they are from, and mention that if they want to tell me why I'm wrong they can do it on a introduction call.

JuicyKlay

Celebrated Contributor

Haha that is incredible. Just about everyone I know is down to talk sports.

Biznasty

Opinionated

Lead Business Development Manager

love it

gsmagnet

Valued Contributor

Founder

I asked them about their services, they thought of me as their target. Then eventually I ended up selling them instead of them selling me.

God! It was so good and he still is my regular client!

Smithy

Politicker

Director of Sales

I booked a meeting with a founder who also happened to be an award winning short filmmaker by doing a video that I called ‘Screen Test’

at the start of the video I held up a mini white board that said my name, my company and screen test take 1 on it

I then recorded a 90 second video pitching a meeting and he replied within 4 minutes saying it was the best cold email he has ever received and he booked the meeting.

JuicyKlay

Celebrated Contributor

Hearing that you sent the best cold email ever is such a great feeling. Nicely done!

matty

Good Citizen

Sales Manager

Wine and Whiskey, through an app like Saucey or Sendoso

JuicyKlay

Celebrated Contributor

Nice! I feel like I see sendoso mentioned daily on here. Will have to check it out.

LordOfWar

Tycoon

Blow it up

Asked him to go shooting, not guns, but artillery systems.

He was a Capt looking for a system to sight artillery and I was the sales guy at the trade show trying to sway them from the incumbent. They had a tender coming out and I wanted in, so I said why not set-up a live range and invite us both. Then spec the tender on what you like.

We won the project.

TheRealPezDog

Notable Contributor

Account Manager

Sent my prospect a link to my Garth Brooks soundcloud cover after stalking her FB page and learning she was a huge fan of his...

FindingZEMO

Fire Starter

Technical Sales Manager

While driving in a industrial area, I saw a bunch of people standing on a parking lot while it was raining heavily. So I figured it must be a evaquation drill. Took with me a box of branded umbrellas I had in the back of my car. Handed out some of the umbrellas and came back the next day to set appointment with multiple departments

JuicyKlay

Celebrated Contributor

Hahaha this is unreal! Best use of swag I’ve ever heard.

countingmyinterest

Politicker

Account Executive

I've booked a notable deal via texting the prospect after he hung up on me. Another time - recording my product on the prospects website and told him "Look, I actually care and I'm not some spammer. There's real value to you and your organization in x, y, z methods"

Resulted in a meeting getting booked.

JuicyKlay

Celebrated Contributor

Website and profile recording videos are clutch. Well done!

Chep

WR Officer

Bitcoin Adoption Specialist

Was selling web/app development (So essentially a team of software engineers) at the time and was using a Companies app and saw it needed work so I used that as my relevance to get the meeting and it worked. Took cold calling the C.E.O to get hung up on followed by a super personalized email. The C.E.O forwarded it to the C.T.O who hopped on a call with us.

JuicyKlay

Celebrated Contributor

Heading straight to the C-suite! I like your style! Chep

Chep

WR Officer

Bitcoin Adoption Specialist

Thanks JuicyKlay🤝

aiko

Politicker

Sr. Account Executive

Used all my friends as references as an intro to their VP. Closed 1/3 of the meetings!

ChiefGreef45

Catalyst

Account Executive

I've sent several prospects packages. Each one contained a book bound packet of material explaining why our company was a good fit for what they were working on. Along with a personalized note, was able to book a few in person meetings and bring a deal back to life with it.

iSell

Opinionated

ADR

Sent a cameo of an old football coach after seeing them tweet about the team

JuicyKlay

Celebrated Contributor

Have always thought about using Cameo. Did you get the meeting?

iSell

Opinionated

ADR

Absolutely

Littlesaleslady

Valued Contributor

Territory Sales Manager

I can think of a few ways to get creative, probably inappropriate and only applies to women w male prospects. My suggestion add your picture in your signature if you’re decent looking and if not photoshop :)

JuicyKlay

Celebrated Contributor

I had a smoke show of a female BDR I worked with in the past and her picture definitely didn’t hurt lol. She booked an unreal amount of meetings.

letsgo

Good Citizen

Strategic AE

Just look at the ZOOM AEs. Smart ladies and great looking to sell.... ZOOM videos lol

That stuff sells.

Broncosfan

Politicker

Account Manager

Not that creative, but I found out that he runs a podcast with another target of mine. I puffed up their podcast and booked them both for a meeting. Only took one interaction to get it booked.

JuicyKlay

Celebrated Contributor

Compliments about their podcast are one of the best ways! Especially if you actually listen to some (or skim through transcript) and pull out an actual line.

Don_Retardo

Opinionated

Enterprise Account Executive

A few years ago I actually just sent out a meeting invitation to the prospect (after not having been able to reach the prospect by phone) like a month in advance (without agreeing to a meeting), when invitation is sent out I ask in the invite if the time suits to discuss whatever I want us to discuss, usually they don't accept or decline. I knew it was the right person of course also to have the call (did my research).

A week before the meeting is supposed to take place, I change the description without updating the invitation to something like "Thanks so much for a pleasant/rewarding call, look forward to ..... something". I sent a kind reminder a few days before and meeting actually happened.

I was thinking that these people have so many sales people calling them and harassing them so must be hard for them to keep track of what meetings they say yes and no to. Also emberassing not remembering that you've accepted a meeting. Haha I have not done it alot but it has happened and surprisingly works quite well.

JuicyKlay

Celebrated Contributor

That is absolutely brilliant!!!

Don_Retardo

Opinionated

Enterprise Account Executive

One guy had been trying to sell to me also some prospecting services, he had been sending like 8 emails or something and I barely read it. On the 9th email there was a picture of a hamster (no joke), so I thought to myself WTF is this, and I got really curious, honestly. So I actually read the email but unfortunately still didn't take the meeting but I thought it was creative hahah.

cw95

Politicker

Sales Development Lead

I sometimes look for companies on Google maps near football teams that I know a lot about. When they answer I'll use a bit of their colloquialism and then ask them if they support that team or the other local rival. Breaks the ice and then puts them in a good mood for a chat.

JuicyKlay

Celebrated Contributor

Never even thought about this! Will be trying it out this football season.

justatopproducer

Politicker

VP OF SALES -US

I have heard of this, but never done it. Sending a gift to the CEO wrapped. They open it and it's a drone helicopter with a card asking for their time to learn about their business and help. Also, they didn't send the controller with the package either. So unless they wanted to use the drone, they would have to agree to the meeting. I believe they did the same thing as well after learning the CEO had a son and it was their b-day and if they wanted to re-gift it they would need to take the meeting before the sons bday.

JuicyKlay

Celebrated Contributor

Talk about timing! Amex did that to me one time but with an RC boat. It was really nice and I ended to taking the meeting to get the controller.

Blackwargreymon

Politicker

MDR

I always track people down by the G2 reviews they leave.

MiniSavage

Opinionated

Sales Manager

The subject of the email I sent was Did I lose you? And in the email I stated that even though I’ve been ghosted from their side, I’d still very much appreciate a reply on whether it’s a firm No, just for my mental wellbeing and getting closure. 30 mins after I got a reply 😂

GDO

Politicker

BDM

We had the problem of being to financial and to much business like during an old meeting. So we never got a new chance. I donated some money in their name to the Red Cross and they got an Easter thankyou package for it. They took the meeting. But no revenue came out of it. Still proud of the idea though.

southernfriedsales

Opinionated

Senior AE & Business Owner

I’m all about telling a story with email’s. I put together a pretty 🔥 email chain to Portillo’s out of Chicago.

The entire thing had to do with cheese fries, Italian beef sandwiches, hotdogs, but all used humor and looped back into a value add/reason for reaching out. I utilized memes about Portillo’s even I’d just found on google…

I ended up speaking with every branch of their org at one point, and got the sale.

nikdagreek

Fire Starter

Business Development

Created the company blog and had to write a few articles only to use it as an invitation for an interview to our blog. It got a good reaction at first, however very few actually booked an introductory call due to their company policies.

Clashingsoulsspell

Politicker

ISR

I hate cover letters. Such a waste of time, similar to uploading your resume to only have to type in everything on the next screen.

MR.StretchISR

Politicker

ISR

I hate cover letters. Such a waste of time, similar to uploading your resume to only have to type in everything on the next screen.

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JuicyKlay

Most creative way you've booked a meeting?

75 comments

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