I work in the real estate vertical mainly interacting with homeowners, landlords, flippers, and investors. People get busy and are constantly barraged by cold calls from extended car warranty to health insurance deadlines and the old ringless voicemail gimmick is tacky and impersonal. So it's hard to stick out from the pack and make a real connection with someone...
Prospects and leads may text, and that text is usually some variation of "Fuck off" - "Kill yourself" - "Not Interested" - "Who's this?" in response to a call & voicemail or just a call to their phone. But once a prospect is converted and there's rapport built obviously it's game on, let's keep it going Bill I want that house you got / I want to give you the software to find more off-market deals.
When Bill ghosts after a while, the best and most effective text I've been able send is ....wait for it.... "Hey"
So Simple, yet so inviting.
10 comments