JC10X
Most Important component of sales messaging?!
Most Important component of sales messaging?!
Attached poll
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24
Everything fails if the message is not relevant.
100%! What do you think are the best ways to find relevant items to include?
Strong relevance = Strong credibility.... Strong Credibility = More conversations...you see where this is going
By credibility do you mean like brand name and recognition?
I mean your personal credibility. People don't want to take advice from someone who doesn't know what theyre talking about, but they'll listen to someone who understands their painpoints and inefficiencies they gotta deal with at their job.
Facts, I call that perspective and business acumen :)
Relevance over everything
ROE
Do you guys find more success with 3 -4 sentence emails or 2 - 3 paragraph?.... My management team seems to think the latter and that they wouldnt just scroll by the email.
3 sentences max when I can
So, relevance. But what is “individualization” and how is that different from “personalization” ???
Great question, Individualization is about that 1 individual and something you know about them, their goals, challenges or overall life (relevant to your call) that is unique to THEM and just the "Persona".
Personalization and Relevance!
Whats the difference between those 2?
Relevance and Timing gang.
Jump me in!
relevance all the way
I agree!
If it’s not relevant why even bother sending one?
Relevance and then using personalization where possible to communicate the relevance
Relevance. Solve a problem or go away.
Facts!
What’s your style?
Context + Relevance to start and work with the timing. You can't have relevance without deep context of your buyer and their surroundings
Relevance, relevance, relevance.
What about individualization?
You can individualize a message as much as you want, but we need context to connect the dots. Otherwise, the message might seem creepy.
Giving it a special touch, making it different
Absolutely, what are some of the ways you make it different?
I would personally try to squeeze a nice joke on the message, also try to build a little rapport by asking about his/her life, if its first contact, not going directly to sell him/her something to avoid forcing the the sale
Personalization
Strong relevance = Strong credibility.... Strong Credibility = More conversations...you see where this is going
Do you guys find more success with 3 -4 sentence emails or 2 - 3 paragraph?.... My management team seems to think the latter and that they wouldnt just scroll by the email.
Do you guys find more success with 3 -4 sentence emails or 2 - 3 paragraph?
I wonder why noone said Individualization?
Pokemon shifted my childhood, the videogames, card games, tazos, it was everywhere! I wanted to catch them all!
I think it's also valid because Hank's brother Junichiro is Japanese
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