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Most Important Part of the Sales Process!

There are a lot of parts to the sales process. I am looking to start an open discussion to what people think is the most important part of the sales process?

Sales Process!
Attached poll
*Voting in this poll no longer yields commission.
πŸ‘‘ Sales Strategy
🧒 Sales Management
😎 Sales Skills
9
HappyGilmore
Politicker
+7
Account Executive
I'll say the discovery is the most important part of the process. Without a quality discovery process, its hard to have a demo that lands well, and affects the rest of the sales process.
Oboy77
Arsonist
+8
Workspace Consultant
Agree!
funcoupons
WR Officer
+11
up in Fiji, under paddy
Discovery by a mile. If you don't do this properly you're dead in the water.
Oboy77
Arsonist
+8
Workspace Consultant
I thought this poll, might go this way.
AnchorPoint
Politicker
+8
Business Coach
You can lead aΒ  horse to water, but if that horse turns out to be a puppy dog, you can't saddle it and ride into the sunset.
Oboy77
Arsonist
+8
Workspace Consultant
This is great!
SmallySmalls
Opinionated
+5
Caffeine Queen
I'd even argue the whole process IS discovery. Constantly looking for more info, even in the PM/closing stages and that's largely what makes it collaborative/consultative too.
softwaresails
Politicker
+4
Sales Manager
Discovery. Hands down.Β 

Without a thorough discovery you don’t know the pains the client needs to solve.Β 
Oboy77
Arsonist
+8
Workspace Consultant
Agree!
Beans
Politicker
+5
Account Executive
Can't fix a problem unless you find it out.

Disco dance is the most important.Β 
Oboy77
Arsonist
+8
Workspace Consultant
Nice! Agreed.
GDO
Politicker
+7
BDM
Without a good disco everything else falls apart
goose
Politicker
+11
Sales Executive
The close. Β Without a successful finish nothing else in the process matters.
6
Most important part of the sales process?
Question
8
Most important part of the process
sa Ae
+39
salesreptile , Β  AessK , Β  JimHutchison Β  and 39 people voted
61
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44
What's your favorite part of the sales process?
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40