KCash

SSDR

Multithreading tips?

I'd value any input/ best practices. As a novice, I'm sure there's plenty I'm ignorant to.

For context, I sell an external data platform. Data practitioners are almost always end users, but use cases vary across departments.

I've found much greater succes building urgency with department heads since they feel the pains that we solve for, but they all push their projects onto data teams.

Any tips on how to involve sales, marketing, and product without overwhelming/ upsetting my end user?

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7 comments

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FoodForSales

Politicker

You're probably fighting THEIR culture by trying too hard to get all those groups involved. You need to empower your Champion or primary contact to do that.

antiASKHOLE

Tycoon

Bravado's Resident Asshole

I think there is too much forced involvement here. Focus on your champion and press in there.

CuriousFox

WR Officer

🦊

Each meeting should have different players. Never involve more of your people than their people. It will be overwhelming.

ThatNewAE

Big Shot

Account Executive - Mid enterprise

First question - Do you see a need to involve all these departments, in all the deals?

Sometimes, you'd get the deal just by getting the influencer and champions' buy-in.

KCash

Fire Starter

SSDR

Strong push from upper management to apply as many use cases as possible

shadrach

Personal Narrative

Account Executive

Ask your end user how they would use your platform to assist the sales department and marketing. Maybe see if they can pull those departments in to give feedback on what they are currently doing and what improvements they would want to see.

ZVRK

Politicker

Enterprise Account Executive

If you`re going for enterprise accounts, I feel like an approach like this can harm your relationship more than it can do any good. Can you give un an idea of the deal size / prospect size you`re going after here?

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KCash

Multithreading tips?

7 comments

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