I work at a series C company around a team of elite salespeople, by far the best team I've ever worked with. Our product works, the UI/UX could be a little better and the team is working on that, but all-in-all it's a solid company. The company is closing 6 and 7 figure contracts, run rate is not amazing (not many companies' run rate is great atm), but there is a big problem... our marketing team is honest to god horrible. I know every sales person thinks marketing is terrible, but this takes the cake.
I have not gotten a single inbound lead since May of 2022.
Zero distribution pipeline for their already underwhelming content.
Almost no digital strategy. Instead spent 3.2m on event marketing.
Cannot organize a single event without a catastrophe.
No success metrics.
Does not believe in long-term planning.
Can not execute on a campaign.
Last year I went 160% of goal. The number of opportunities generated from leads? 0.
Besides complaining, what do I do? How do you approach this situation as a rep?
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