Need advice from the SDRs

Hey SDRs/BDRs,


I'm responsible for ramping up a SDR (SDR has previous experience) for the first time in my career. I've outlined all the stuff we want the SDR to do and what we need to have that person know.


What I want to know is:

  • What are things that companies/people have done that have helped make you successful?
  • What stuff was a waste of time?
  • What stuff didn't you/don't you get that caused/causes headaches?
  • Any general advice beyond that
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3
champchamp
Arsonist
5
Certified Savage
First, I think that you've done a great job by setting clear expectations, this is key for accountability and is great guidance for us.

What are things that companies/people have done that have helped make you successful?
- Help with messaging and understanding buyer personas, I would suggest creating a doc with all your ICPs, their painpoints, and messaging that resonates, as well as questions to ask when you get them on the phone.

- Getting the team excited, creating competitions, bonuses, accelerators, and events.ย 

- Watching demos. It allowed me to listen to pain points from real prospects and better understand how we solve for those

What stuff was a waste of time?ย 
- Too many articles, case studies, white papers, etc. A few of them were okay but after reading a couple I ended up skipping the rest of them

What stuff didn't you/don't you get that caused/causes headaches?ย 
- I didn't get any guidance on prospecting workflow, It took me a couple of weeks to realize how painful I was making my prospecting activities and how poorly I was utilizing the tools. I got basic training on a few tools but never saw an example of how to properly use all of them together to be more efficient.

Any general advice beyond that

Be a coach more than an activity enforcer, set up KPIs but focus more on what is happening during the conversations, not on if I made 34 instead of 40 calls today.

See the type of responses the team gets, and help optimize messaging and processes. Be genuine and show us that you got your back and truly care about us growing and making bank ๐Ÿ’ฐ.ย 

This is what my manager at my new company has done so far and has made a great difference compared to the manager I had at my previous role.
CaneWolf
Politicker
0
Call me what you want, just sign the damn contract
This is great, thank you!
DaveFromCollege
Notorious Answer
2
Account Executive
Are there any other SDRs at the company?
CaneWolf
Politicker
1
Call me what you want, just sign the damn contract
Literally one in a different part of the org.
DaveFromCollege
Notorious Answer
2
Account Executive
I would speak to the new SDR and see which tools in your company's tech stack they know well and which ones they are not as familiar with. The other SDR could show them the ropes on that and their work flow with them all.

This part is personal, but I learn best by doing and shadowing. If you are working remote, have them sit in on demos to learn the verbiage and just be a sponge. Also have the SDR get on the phones early and essentially learn by messing up. Be more hands-on as they start and give feedback based on call recordings and celebrate small wins!ย 

If there are no SDR processes in place, let me know and I can go more in depth because I've been the founding SDR at 2 or 3 companies.
Chep
WR Officer
1
Bitcoin Adoption Specialist
Creating a fun competition where the winner gets a spiff and there are multiple teams/rounds has worked well at my company
CuriousFox
WR Officer
1
๐ŸฆŠ
Money. Pay me.
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