Need some advice and feedback!!

This is a 2 part question - but is anyone here using gamification as a way to impact sales productivity?

I am thinking about this for my team but I'm trying to get a feel for if the value is really there. When I say gamification, I mean for sales competitions (team and org-wide), allowing reps to independently challenge and run competitions with their peers, etc. Similar to how the War Room has a coin system to chose and win prizes, give recognition, etc.


If you do, what have you seen result-wise, especially with everyone going remote.


If you're not using one, does the idea of internal competitions and additional recognition excite you or is this just another "platform"?

Gamification for sales?

Attached poll
*Voting in this poll no longer yields commission.
👑 Sales Strategy
🏅 Competition
💼 Productivity
9
1nbatopshotfan
Politicker
2
Sales
We have done it for sales enablement and sales training, around product knowledge. I find that our teams learn more and retain more with gamification. 
RealPatrickBateman
Politicker
2
🔪Amateur Butcher🔪
@OMG_It_has_a_watermark we vibin or that just me? Got these new business cards if you wanna see 😉
OMG_It_has_a_watermark
Good Citizen
2
Head of Sales
It depends, does it have raised lettering?
RealPatrickBateman
Politicker
2
🔪Amateur Butcher🔪
Of course, what am I a neanderthal? 

I went with "Bone" with Cillian Braille type.  
hh456
Celebrated Contributor
1
sales
i sold newspaper subscriptions over the phone once and at a call center and they had a gamification. i hated it.
cw95
Politicker
1
Sales Development Lead
So I would have voted but you didn't put an option for 'It's alright'! 

We had two new people join my team about a month-ish ago and one of them is really not confident and doesn't really get what they are doing. 

So, we created a friendly contest whereby the winners get a £20 Amazon gift card (I won and bought a lovely duo olive oil and balsamic dispenser). However, although you win, you still said 'This is very unproductive as it's purely based on activity levels and not proper, researched, work' so there weren't many actually positive outcomes from it, par the gift card. 

We are doing another one soon and the contest is about prospecting in Ireland and the winner gets a fair few Guinness sent their way. 

Fun, but whenever we do it I always par off peoples suggestions about minimalising the contest e.g Ireland + certain ecom platforms + regions...whilst we all have our own industries to sell into... as it always sways to one person having the upper hand. The last one we did, was purely focusing on one ecom and one person had 90% of the market. 

If you make it as fair as possible then literally game on. You have to make it so everyone has the opp to be able to target equal amount of companies otherwise it will cause a shit show. But, that's just my two pence, it may work better for you! 
OMG_It_has_a_watermark
Good Citizen
1
Head of Sales
This was really helpful, thank you. Also, that was my biggest concern because my top seller will always be my top seller, so is that going to "detract" from adoption. 
But I have been looking into other things that may be mundane but, "updating account stages", "email opens", etc. in hopes will create more urgency there?

I do like the 1:1 competitions that anyone can run though. What are your thoughts on that? When someone has an account in their pipeline that is "definitely coming" and a team member can challenge it. Or if 2 or 3, more evenly leveled sellers want to run their own "revenue month" competition they can have that ability. 
cw95
Politicker
1
Sales Development Lead
Glad I could help man. 

I would personally stay away from things like 'Email opens' as they can be misleading due to pixels and a nobody opening it 30 times but he is just bored for example. 

I think, if you have a top seller, like you said you do, why not pit them against ones below them? By that I mean, set a target (and a prize) but ratio it so your top seller has to hit more targets than the ones below by a certain time frame. E.g. (hypothetically) You're top seller has to hit 15 meetings this month whilst the ones below have to hit 10 and the prize is whatever you chose, it will probably make the lesser performers want to get an upper hand on the top performer and equally make the top performer want to stay at the top. 

Sorry if that sounds like gibberish it is hard to write down but hopefully makes sense. Give a reason for the lesser performers to want to beat the top ones (as they will lack confidence when one a person is constantly killing it) but also make your top performer feel pressured. 

i also would not recommend people challenging one account to see who can get it in as that will just bring a whole bunch of negativity in the office! 

Revenue month - excellent idea. Bloody excellent idea. See who can create the most - and importantly - true stats on revenue. Go for that one to start mate!
OMG_It_has_a_watermark
Good Citizen
1
Head of Sales
This was awesome. Thank you!! 
CuriousFox
WR Officer
1
🦊
What's your results?
The.Machine
Politicker
0
Sales Development Lead
Sales Leaders/sales gamification tools founders claim to gamify more than founder of Gaming companies themselves. 

Just an observation. 
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