No one has ever hit plan at my company.

We went to market in 2019, huge start with big customers. I started in 2020 as the 4th AE. The team has turned over except for two people, new leadership has been in place for over a year and team is growing again (at 8 AES now), and the whole time, no one has ever hit their quarterly quotas. 

is this normal? the teams quota combined is probably about 10x what we're trying to hit in ARR this year 
💰 Compensation
☁️ Software Tech
📠 Startup
15
Pachacuti
Politicker
6
They call me Daddy, Sales Daddy
The pandemic hit a lot of sales teams hard. I wouldn’t pass judgement just yet.
CuriousFox
WR Officer
5
🦊
We got hit pretty damn hard too. I get it.
jefe
Arsonist
1
🍁
Absolutely
FinanceEngineer
Politicker
3
Sr Director, sales and partnerships
Usually that means that the funding is based/targeting on a higher ARR. They can’t plan lower since that means that the targets aren’t getting hit. Your management needs to adjust expectations, but I doubt that would happen.
Filth
Politicker
1
Live Filthy or Die Clean
Always a shame that management/exec don't pivot expectations as quickly as the market shifts. 
FinanceEngineer
Politicker
1
Sr Director, sales and partnerships
I mean, you have to change expectations, management just doesn’t want to do that.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Are you getting paid enough, or is the quota miss making everyone unhappy?    Are things looking up at all?
Filth
Politicker
1
Live Filthy or Die Clean
Right? If you are making enough on what you close individually regardless of hitting plan/quota then it shouldn't much matter. Now if those individual commissions are penalized by not hitting, then there is a problem.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
Exactly.   The other downside is missing accelerators, if those are applied to overachievement.   
TheEnglishMajor
Opinionated
1
Account Executive
Also we have been at the same ARR since dec 2020
braintank
Politicker
2
Enterprise Account Executive
You haven't grown since 12/2020?
butwhy
Politicker
0
Solutions Engineer
DANGER, WILL ROBINSON - DANGER. 

goose
Politicker
1
Sales Executive
This is a problem.
Hoopnip
Politicker
1
Commercial AE
Crazy that we as reps still stay loyal to companies like this… It’s like believing you can change your husband or wife but it’s still the same person years later ….
Justatitle
Big Shot
0
Account Executive
Really a tough call without more background but no one hitting plan likely means MGMT needs to review targets 
LasVegasLyle
Fire Starter
1
Senior Account Executive
Suck at comp planning but sick music
Justatitle
Big Shot
1
Account Executive
I laughed out loud, thank you sir
NotCreativeEnough
Big Shot
0
Professional Day Ruiner
management has unrealistic expectations. At least it doesn't sound like they're holding it against you that you aren't hitting quota. 

It's also probably the reason theres so much turnover though. No one wants to be in a role where they feel like they can't perform well
SaaSguy
Tycoon
0
Account Executive
Move on, you cant get paid if you arent selling a product that people buy
CastleIsland
Tycoon
0
Associate Account Director
Definitely move on, what your describing is a horseshit, can't be fixed situation. Run!!
andrea
Valued Contributor
0
Global Head of Partnerships
This is unfortunately the case in many companies. I used to work for a tech giant where 0/70 sales from my team hit the yearly quota.

Eventually, over 55 people left within the first year, but they never augmented the quota.

Some companies fail to understand that quotas should be realistic above all.

It is particularly the case in EMEA where sales cycles last longer and the ACV is lower.
AnchorPoint
Politicker
0
Business Coach
That is not a plan... find another home.